Senior Director of Sports Promotions

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

As Senior Director of Promotions, you will be responsible for the design, execution, and continual enhancement of our promotional strategy for the sports betting and broader online gaming segments. Reporting to the VP of CRM & Engagement, you will translate the company’s overarching marketing vision into a creative, data-driven promotions function. This role calls for a balance of strategic thinking, day-to-day operational leadership, and an innovative mindset—always informed by deep knowledge of the sports betting industry and a commitment to outstanding consumer engagement.

Key Responsibilities

Strategic Alignment & Execution

• Collaborate closely with the VP to ensure promotional initiatives align with the broader marketing strategy, brand positioning, and organizational goals.
• Take the VP’s high-level vision and develop clear, data-backed promotional roadmaps that drive customer acquisition, engagement, and retention.

Innovation & Forward Thinking

• Lead a culture of experimentation and continuous improvement across promotions, championing test-and-learn approaches.
• Monitor industry trends and emerging technologies, proposing new concepts to keep Hard Rock Digital at the forefront of sports betting promotions.

Deep Sports Betting Expertise

• Utilize a thorough understanding of sports betting operations and consumer behavior to shape compelling, market-leading promotional offerings.
• Collaborate with trading, partnerships, and product teams to synchronize promotional efforts with key betting events, product launches, and seasonal opportunities.

Consumer Engagement

• Drive personalization and relevancy in promotions by leveraging data analytics and segmentation strategies, ensuring each initiative resonates with target audiences.
• Oversee the evolution of rewards programs and promotional offers that reward high-value behaviors, boost retention, and build brand affinity.

Team Leadership & Cross-Functional Collaboration

• Direct and develop a high-performing promotions team, offering mentorship and growth opportunities in line with the performance culture set by the VP.
• Partner with Loyalty , Acquisition, Product, Brand, Partnership and Operation teams to integrate promotions seamlessly across the customer journey and maintain a unified brand experience.

Performance & Measurement

• Define and track KPIs that demonstrate the effectiveness of promotions.
• Manage budgets and promotional spend, adjusting tactics as needed for optimal ROI and timely achievement of targets.

What We’re Looking For?

• Strategic & Execution-Oriented: Proven track record of translating broader company or executive-level strategy into tactical, high-impact promotional initiatives.
• Innovative Mindset: Passion for pushing boundaries, with a history of implementing test-and-learn approaches that yield measurable improvements in engagement and ROI.
• Outstanding Sports Betting Knowledge: Significant experience in online sports betting or a closely related field, with an understanding of key market dynamics and operational considerations.
• Consumer-Centric Focus: Skilled at developing targeted campaigns that enhance customer experiences, loyalty, and lifetime value.
• Collaborative Approach: Ability to work effectively with cross-functional teams and under the guidance of senior leadership to ensure promotional success and brand consistency.
• Proven People Management: Experience building, mentoring, and scaling high-performing teams in a fast-paced, results-driven environment.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)