Senior Director - Interactive Marketing

At Aristocrat, we are driven by our mission to bring happiness to life through the power of play. Our culture thrives on innovation, collaboration, and outstanding performance. We impact millions of lives daily. As Sr Director, Interactive (Content/iGaming and Product Marketing), you will play a pivotal role in our regulated marketing organization and act as an accelerator to drive our marketing efforts to new heights. This is an  opportunity to lead in a dynamic environment, and shape strategy and effective marketing executions. Most importantly, your contributions will be valued, and your expertise will develop the future of our Interactive business.

What You'll Do

• Develop a comprehensive marketing strategy that redefines our approach to drive user acquisition, engagement, and retention for our iGaming and content products
• Develop a comprehensive product marketing approach that leads to the development of effective sales enablement materials and strategies, product information and spec sheets, and ongoing material to support the commercialization of products. Lead a team of customer and product marketing professionals across the Aristocrat Interactive Go to Market segments, providing mentorship and encouraging a collaborative environment.
• Manage and own all customer relationships across iGaming and content verticals, working in partnership with Aristocrat Interactive customer success team.
• Partner with cross-functional teams including commercial strategy, global product teams, GTM Managing Directors, analytics and more to ensure flawless strategy and execution of marketing campaigns.
• Analyze market trends and competitor activities to determine opportunities and threats, adapting strategies as needed.
• Coordinate the creation and optimization of content that aligns with brand standards and engages our target audience.
• Manage and optimize annual budgets, ensuring all marketing activities deliver maximum return on investment.
• Develop metrics and benchmarks to measure the success of marketing initiatives and adjust tactics accordingly.
• Present marketing plans and results to senior leadership, providing insights and recommendations for future growth.
• Adhere all efforts to responsible gaming practices and regulations, ensuring  all marketing efforts align with industry regulations and company policies.
• Apply data-driven insights to continuously improve the efficiency of marketing campaigns.
• Drive the adoption of innovative technologies and methodologies to stay ahead in the competitive landscape.
• Collaborate with external partners and agencies to improve marketing efforts and achieve business goals.

What We're Looking For

• Proven experience in a senior marketing role within the iGaming or regulated casino gaming industry.12+ years of experience in marketing, with at least 5 years in a leadership capacity, managing integrated teams
• Demonstrated ability to lead and encourage a team to achieve outstanding results.
• Strong knowledge of digital marketing channels, strategies and measurement. Strong analytical abilities with the capacity to analyze data and draw well-informed conclusions.
• Outstanding communication and presentation skills, ability to foster meaningful professional relationships both internally and externally
• Experience managing substantial budgets and delivering high return on investment on marketing spend.
• Ability to think strategically and complete tasks flawlessly.
• A collaborative approach with the ability to work effectively across departments.
• Passion for gaming and a deep understanding of player behavior and trends.

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V

• World Leader in Gaming Entertainment

• Robust benefits package

• Global career opportunities

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

Pay Range

$190,000-$250,000 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Additional Information