Senior Director - Corporate Omni-Channel Strategy

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. 

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

The Senior Director of Corporate Strategy is responsible for defining and executing Hard Rock Digital’s omni-channel strategy across Florida, with a core focus on seamlessly integrating Hard Rock Bet into brick-and-mortar casino and partner operations. This role serves as the connective tissue between physical properties and digital gaming and sports betting platforms, ensuring a unified customer experience, aligned incentives, and measurable business impact.

This leader owns the strategy, planning, and execution of omni-channel offers, promotions, events, CRM initiatives, and partnerships that drive acquisition, retention, and engagement across channels, while maintaining operational excellence and regulatory compliance.

Key Responsibilities:

Omni-channel strategy & execution

• Lead the end-to-end strategy and implementation of omni-channel initiatives across Hard Rock casinos and partner properties to drive digital acquisition, retention, and cross-channel engagement.

• Translate corporate omni-channel strategy into executable plans, calendars, and on-property activations that align digital and physical experiences.

• Act as the primary liaison between brick-and-mortar casino leadership and online gaming and sports betting teams to ensure alignment in priorities, execution, and customer experience.

• Develop and oversee cross-channel offers, incentives, promotions, and events that drive measurable customer behavior while maintaining a best-in-class guest experience.

• Partner with operations, marketing, and compliance teams to ensure all activations are operationally sound and fully compliant with regulatory standards.

Customer communication strategy

• Drive omni-channel CRM strategies across multiple databases.

• Ensure seamless communication flows between digital and property databases to support personalized, timely, and compliant customer outreach.

Partnerships & off-property activations

• Define and execute a holistic omni-channel partnership strategy aligned with Hard Rock Digital’s brand, growth objectives, and market expansion goals.

• Own the full lifecycle of partnerships, including pipeline development, deal execution, onboarding, activation, and renewal.

• Lead off-property partnerships and activations.

Marketing, creative & asset integration

• Lead the implementation of omni-channel digital and physical creative assets across Hard Rock casinos and partner properties.

• Partner closely with brand, creative, product, and marketing teams to align on messaging, timelines, and execution across channels.

• Ensure brand consistency and cohesive customer experience across all touchpoints.

Performance, compliance & stakeholder management

• Partner with analytics and insights teams to define success metrics, evaluate performance, measure ROI, and incorporate customer feedback across omni-channel initiatives.

• Ensure full compliance with all gaming regulations, licensing requirements, and corporate policies across omni-channel initiatives.

• Proactively identify operational, regulatory, and execution risks and work cross-functionally to mitigate them.

• Build and maintain strong relationships with property executives, internal leadership, and external vendors to ensure alignment, accountability, and flawless execution.

Key Performance Indicators:

• Omni-channel growth: year-over-year growth in revenue, engagement, and customer penetration across digital and brick-and-mortar channels.

• Cross-channel conversion & retention: increased conversion between digital and property channels and improved retention and frequency among omni-channel players.

• Execution excellence: consistent, on-brand execution of omni-channel initiatives across properties, delivered on time and at scale.

• Partnership impact: incremental customer acquisition, engagement, and revenue generated through off-property and strategic partnerships.

• Governance & alignment: high stakeholder satisfaction, strong cross-functional collaboration, and full compliance with regulatory and corporate standards.

What are we looking for?

• 10+ years of experience in omni strategy, field marketing, or property operations within gaming environment.  

• Proven experience leading omni-channel strategies that integrate digital products with physical locations at scale.

• Demonstrated ability to design and execute cross-channel offers, promotions, events, and incentives that drive measurable customer acquisition, retention, and engagement.

• Experience working across multiple customer databases and CRM platforms, with a strong understanding of segmentation, lifecycle marketing, and compliant customer communications.  

• Strong cross-functional leadership skills with the ability to influence and align senior stakeholders across operations, marketing, analytics, product, compliance, and technology.

• Experience partnering with property-level leadership and translating corporate strategy into effective local execution.

• Solid understanding of regulatory and compliance requirements within gaming, sports betting, or similarly regulated industries.

• Exceptional communication skills with the ability to clearly articulate strategy, performance, and priorities to executive leadership. 

• Bachelor's degree in business, Marketing, Hospitality, or related field

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include: 

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment 

• Startup culture backed by a secure, global brand 

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).