Senior Digital Analytics Lead

Join Novibet as a Senior Digital Analytics Lead!

Are you ready to take on a key role in a dynamic, fast-growing company? If you have a passion for analytics and thrive in a fast-paced environment, this could be the right opportunity for you.

Who We Are

Founded in 2010, Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand), with hubs in Greece, Malta, Brazil, and Mexico and 1200+ employees across all countries of operation. We are committed to staying at the forefront of technological advancements, continually pushing boundaries and delivering seamless entertainment and online gaming experiences to our rapidly expanding customer base.

Why Novibet

At Novibet, you are empowered to excel, prioritising growth through listening and learning as part of a group of forward-thinkers and doers continuously adapting to new challenges. We are equally committed to fostering a positive, inclusive, and supportive workplace culture that empowers every individual to thrive.

Join us, and you will be part of a team of over 1,200 people worldwide that values collaboration, innovation, and personal growth.

What We are looking for 

As a Senior Digital Analytics Lead at Novibet, you will be responsible for both ensuring the accuracy of our tracking ecosystem and generating meaningful insights from our digital analytics data. You will own the tracking architecture, measurement framework, and digital analytics insights across web and native mobile apps, enabling teams across the organization to make data-driven decisions.

What you will work on

• Own and manage the tracking and measurement architecture across web and native mobile apps

• Design, implement, and validate event-based tracking ensuring accurate and reliable data collection
• Lead Google Tag Manager (GTM) implementations, including script governance and deployment
• Define and maintain tracking specifications and data layer structures aligned with business KPIs
• Ensure data accuracy, consistency, and governance, performing QA, debugging, and troubleshooting when needed
• Implement and oversee tracking for native mobile applications (iOS & Android) in collaboration with development teams
• Analyze data using Google Analytics (GA4) and other tools to understand user behavior and performance
• Generate actionable insights and recommendations that support Product, Marketing, and Business teams
• Identify trends, user behavior patterns, and optimization opportunities across the customer journey
• Build and maintain reports and dashboards to support decision-making
• Collaborate with cross-functional teams (Product, Engineering, Marketing, BI) to define KPIs and measurement frameworks

What you bring

• Bachelor’s degree in a relevant field (e.g. Computer Science, Marketing, Statistics, Business) or equivalent experience
• Fluency in English (written & spoken)

• Extensive experience in Digital Analytics and Tracking in senior or lead roles
• Strong expertise in Google Analytics (GA4) and digital analytics insights generation
• Deep hands-on experience with Google Tag Manager and event-based tracking implementations
• Proven experience tracking both web platforms and native mobile applications
• Strong ability to transform analytics data into actionable insights
• Excellent understanding of data accuracy, validation, and analytics governance
• Solid technical understanding of HTML, CSS, and JavaScript
• Strong analytical mindset and exceptional attention to detail
• Hands-on collaboration with developers and ability to translate business requirements into tracking specifications
• Ability to own analytics initiatives end-to-end and operate autonomously
• Experience with debugging tools (e.g. Tag Assistant, Chrome DevTools) and data visualization tools (e.g. Looker Studio, Tableau, Power BI)
• Familiarity with server-side tagging or advanced measurement setups

What we offer

We truly value our people at Novibet! Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here’s how we make that happen:

• Competitive Compensation: Attractive salary and bonus scheme
• ‍⚕Health insurance:  Group health & medical insurance package
• Top-Notch Equipment: All the tools you need for your role
• Career Growth: Focused career development, performance management, and training opportunities
• Alternative Transportation: Shuttle buses & Carpooling options
• Free access to our in-house gym to keep you energized
• Inclusive Environment: A welcoming, international, and multicultural team
• Engaging Activities: Exciting events, sports, and team-building activities

At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.