Senior Customer Value Analyst

In Australia, Dabble has been operating a licensed sportsbook under the NTRWC since 2021. We're here to deliver extraordinary - with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement.

We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, and Albury. While we support remote-friendly work, we also encourage our people to take advantage of our national network of offices, offering cross-office sponsored flights year-round to promote collaboration and connection.

Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States which launched in 2023, and our latest launch into the UK in 2025!

We are a team of highly driven enthusiasts and we are looking for our next Dabbler to join us as we continue in our journey.

Dabble Culture

• Dress for your day so you can focus on what matters

• Switch up your office, work from home, work from wherever helps you to deliver

• Genuine, like-minded team of visionaries. We welcome ideas big and small!

• Scheduled focus time to encourage deep thought

• Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year

• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus
  

Dabble Perks

• Five weeks of paid annual leave for all Dabblers

• Paid parental leave for both primary and secondary caregiver

• We encourage you to visit our network of offices: sponsored flights available to staff and spouse/immediate family

• Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time

• Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and
  more

• Up to 10% annual cash bonus based on Company performance metrics

• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Overview

We’re looking for a Senior Customer Value Analyst to join our Commercial & Strategy team and help shape how we invest in customer growth.

This role will sit at the centre of our commercial decision making, working closely with Marketing, Finance, Data and Commercial leadership to understand how customer behaviour drives revenue, profitability and long-term value.

A key focus of the role will be analysing customer acquisition performance, marketing spend efficiency and payback, helping the business make smarter decisions around how we invest in growth.

You will also play an important role in building and owning the frameworks that measure customer lifetime value (LTV), cohort performance and return on marketing investment, turning complex datasets into clear insights and recommendations that support strategic decision making.

Primary Location

This role is currently open to all locations within Australia, however candidates based in Melbourne may be preferred.

Responsibilities

• Analyse customer acquisition performance and evaluate payback on marketing investment

• Build and own frameworks that measure customer lifetime value (LTV), cohort performance and marketing ROI

• Translate complex datasets into clear commercial insights and recommendations

• Review the performance of new customer cohorts and provide ongoing performance analysis

• Identify trends in customer behaviour including deposit behaviour, staking patterns and product engagement

• Work closely with Marketing, Finance, Data and Commercial teams to evaluate performance and identify opportunities

• Develop dashboards and reporting that track customer value, acquisition performance and retention trends

• Present insights to stakeholders to support commercial decision making and investment planning
  

Skills & Qualifications

• Experience analysing customer acquisition costs, payback periods and marketing ROI

• Strong experience in customer analytics, marketing analytics, commercial analytics or value modelling

• Experience working with customer lifetime value (LTV) models

• Advanced analytical capability with strong Excel modelling and data visualisation skills

• Ability to translate complex datasets into clear commercial insights and recommendations

• Strong communication skills and confidence engaging with senior stakeholders

• Experience working with large datasets and collaborating closely with data and finance teams

• Experience in wagering, trading, financial markets or other high-frequency consumer industries is highly regarded

• Experience analysing customer behaviour across digital platforms

• Familiarity with SQL or experience working closely with data warehouse teams

Are you a Dabbler?

A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).

A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can.

A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

Remuneration

The indicative salary range for this position is $140,000 – $150,000 + Super + Benefits, with flexibility for the right candidate.