Senior Customer Marketing Manager (12 month Fixed Term Contract)

Job Title: Senior Customer Marketing Manager

Location: Ceuta/Leeds/Dublin/Malta

Grade: M3.1
 

PokerStars SEU: A growth story you can be part of

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.
 

As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.
 

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead innovative projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.

Build the life you want, while making your mark on the future of PokerStars SEU.
 

Role Overview

We are looking for a Senior Customer Marketing Manager to join our Customer Marketing and Operations team.
 

This is your chance to be an important part of the world’s largest sports betting and iGaming operator, Flutter Entertainment. An integral part of the Flutter family, PokerStars is the world’s leading poker brand with customers all over the globe.
 

Reporting into the Head of Customer Marketing, your primary responsibility will be creating customer communication plans with your colleagues which deliver on our commercial objectives. You will lead on the creation of detailed customer communication plans, targeting strategies, development of actionable insights in customer communications and the generation of communication that engages customers through a strong brand story and personalized narrative. You will oversee the communication analysis and test & learn plans that consistently improve performance and enable clear reporting and recommendations to a range of senior partners across marketing and commercial.
 

What you’ll do:

Central to this role is ensuring that the PokerStars Customer Marketing strategy grows both customer engagement and value through automated, best-in-class communication bringing the brand to life and personalizing our customer content across all channels whilst meeting regulatory and legislative requirements.

Key results will be to maximise overall brand and channel engagement, increase the size, marketability and value of the PokerStars brands’ customer bases through a variety of lifecycle strategies aligned to business and marketing outcomes. This will ultimately activate more customers, keep more of them engaged for longer and distribute bonus investment appropriately to result in greater value for the business.
 

This individual will work closely with the Commercial, Marketing, Insight, Data, Product and MarTech teams along with other teams across the business. They will be the key points of contact for all communication planning across the markets you work on.

• Work closely with commercial, generosity and marketing counterparts to develop a communication strategy and plan which increases customer value and engagement, with a focus on ensuring communications are relevant and personalised speaking to the customer throughout their lifecycle as on brand.
• Support your Line Manager in developing two Customer Marketing Managers, strengthening their ability to execute customer communications plans with clear measurement and reporting
• Be responsible for the development of communication plans and briefs to ensure successful execution of customer communication which deliver upon commercial objectives.
• Contribute to liquidity strategies, plans and frameworks to deliver upon objectives holistically across marketing
• Contribute to marketing effectiveness initiatives with the aim of delivering agile execution of marketing which met the needs of commercial
• Contribute to the development and implementation of the Customer Contact Strategy and supporting Technology improvements with the aim of delivering improved, efficient and personalised communication to our customers
• Ensure compliance with local regulations and guidance
• Provide guidance on the most important metrics to track performance
• Find opportunities for value driving activity in line with commercial priorities and prioritise actions based on best forecast outcomes, backing up recommendations with research and / or data driven insight
• Develop a seamless relationship across the Commercial, Generosity and Marketing teams acting as the connection between the business and the Customer through innovative and effective planning.
   

What you’ll bring:

• Previous experience within a similar position for a multi-product online gambling brand
• Able to support in the training and development of team members in Customer Marketing guidelines
• Extensive experience of managing a range of customer communication channels and CRM programmes that provide a best-in-class customer experience and drive improved commercial performance.
• Experience of taking large amounts of data and insight and driving improvements in customer communication and engagement as a result
• Experience of CRM & Customer Marketing platforms
• Understanding of segmentation and targeting
• Delivery focused.
   

It’s okay if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.
 

What you’ll get:

• Discretionary annual performance bonus
• 30 days paid leave
• Health and dental insurance for you, your partner and your children (if you all live at the same address)
• Personal life assurance
• The option to join our company pension scheme
• A personal interest allowance to let you learn something new or pursue a hobby
• Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
   

*Benefits may vary based on location*
 

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.