Senior Content Performance Executive

We're looking for a Senior Content Performance Executive to join our fantastic Content team, part of Flutter UK & Ireland!

The ideal candidate for this role is someone with extensive analytical experience, who is able to run SQL and is knowledgeable on Power BI and performance forecasting.

Your team

You'll be working in a fast paced and ambitious Content team as the Senior Content Performance Executive, playing a critical role in optimising the performance of our Flutter UKI casino games portfolio through identifying macro and micro trends and customer preference analysis.

You'll be working in a team that lives and breathes customer safety, experts in understanding who our customers are and how we can best support them to play positively. Providing support not only across the Customer Safety Tribe, but to wider business stakeholders, including global brands. Our insights and knowledge won't stop there, as we look to drive meaningful change across the industry.

What you'll do

​Reporting into the Content Performance & Insights Manager you will be responsible for analysing the performance of our content through in-depth data analysis and insights.

You will play a critical role in optimising the performance of our casino games portfolio through identifying macro and micro trends and customer preference analysis.

You will utilise data-driven insights, industry knowledge, cross-functional workstreams and analytical tools to assess game performance, identify opportunities for improvement, and drive player engagement and revenue.

As Senior Content Performance Executive your duties will include...

• Game Performance Analysis: Analyse the performance of casino games, including player engagement metrics, retention rates and profitability.
• Data analysis: Ideating and creating new reports utilising data analytics tools and techniques to identify trends, patterns and opportunities for improvement. Provide actionable recommendations and insights to inform decision-making and drive continuous improvement.
• Competitor Analysis: Monitor competitor activities and industry trends to stay updated on the latest developments in the gaming market. Benchmark our performance against competitors and identify opportunities for differentiation and innovation.
• Stakeholder management: Work closely with a range of stakeholders across multiple teams to support and drive content optimisation strategies.

How you'll do it

• Analytical skills: Experience in reporting tools including Google Analytics, Tableau, Looker and Power BI.
• Industry Knowledge: Deep understanding of the casino gaming industry, including game mechanics, player behaviour, and market dynamics.
• Statistical Analysis: Strong statistical analysis skills, with the ability to apply statistical techniques to analyse complex datasets and draw actionable insights.
• Communication Skills: Excellent written and verbal communication skills, with the ability to communicate complex ideas and findings to stakeholders at differing levels.
• Commercial Acumen: Ability to identify and pursue opportunities in the space and capable of selling the potential internally.

About Flutter UK & Ireland

Extraordinary starts here.

Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.

With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.

At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.

What we’ll offer you

• £1,000 learning fund
• Twice-yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Flexible ways of working
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.