Senior Campaign Manager

Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Job Description

The Senior Campaign Manager will work closely with the Head of Brand and wider teams to deliver seamless, multi-channel campaigns that strengthen brand metrics, drive customer loyalty, and attract new players.

As the consumer champion, you'll translate commercial and brand priorities into a clear 360° comms plan, ensuring integrated, high-impact customer journeys. Balancing short-term execution with long-term planning, you'll manage multiple projects while partnering with external agencies and our in-house creative team to shape and deliver best-in-class assets.

You’ll collaborate across teams—Propositions, CRM, Retail, Social, Performance, and Sponsorship—leading creative execution from BAU activity to major integrated campaigns. Agile and strategic, you’ll ensure timely asset delivery while adapting to real-time changes.

A strong brand and creative leader, you’ll work with internal and external agencies to drive standout creative while managing and developing your team. Your leadership will help build a distinctive, engaging brand, streamlining processes for bigger and better results.

Finally, you'll be part of a winning, collaborative team, bringing energy, passion, and your own unique superpower to the role. We work hard, play hard, and celebrate success together!

What you'll do: 

• Planning - Translating the commercial and brand priorities into a 360 rolling customer comms plan (short, media and long term) 
• Creative Leadership & Management - briefing creative agencies and managing the creative delivery of assets for all channels (TTL / Digital / O-site and through Retail Channels)  
• Day-Day Delivery – building seamless campaigns, journeys and activations across multiple channels, including complex programmes, ensuring all asset are delivered in timely manner.  
• Partnering with the CRM team to co-create the plan and working with other channels leads to support TTL delivery (On-site content, social, sponsorships, retail channels etc)  
• Partnering with the Senior Brand Managers to deliver ATL campaigns that go through-the-line  
• Acting as a brand guardian, ensuring all creative across all customer interactions and touchpoints is on-brand and (adhering to the brand's distinctive look feel) 
• Stakeholder management - Development of close relationships with internal stakeholders & functions, driving alignment and the seamless and integrated delivery of plans.  
• Building strong relationships with internal and external agencies, setting direction, managing workstreams and delivering creative assets on time and in full. 
• Marketing Effectiveness - utilising insights, data and channel performance to continually refine activity to drive for continual performance improvements. 

Qualifications

• Extensive marketing experience with a track record in delivering multi-channel, integrated campaigns.
• Strategic thinker who can translate vision into a 360° customer-led plan.
• Strong understanding of brand and its impact across all customer touchpoints.
• Creative judgment with the ability to write clear briefs and provide structured feedback.
• Commercial mindset focused on driving ROI and delivering innovative solutions.
• Clear communicator who can align marketing efforts with wider business objectives.
• Proven experience in coaching, developing teams, and navigating complex organizations.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• Generous group bonus scheme
• Mix of office and home working - 4 days in the office
• Private medical insurance
• Pension Scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Sharesave Scheme
• Company social events
• Paid Subscription to LinkedIn learning

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

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At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.