What you’ll do:
The Senior Brand Manager will be the ultimate champion of Brand within the Bet Tribe, tasked with raising the profile and value of Brand within the business. Brand impact should be central to how all connected partners think and plan. The Senior Brand Manager will be ultimately responsible for developing the importance of Brand throughout the Bet Tribe, increasing its involvement and value across the business.
You will work alongside our agency partners to ensure the consistent deliver of our brand positioning both internally (to the wider business) and externally (to all key audiences).
You will be tasked with being involved in the decision-making processes within the Bet Tribe, instigating proactive, challenging and innovative Brand thinking to ensure the proposition and purpose of each brand (including our free-to-pay brands) is understood and adopted throughout all areas. You will be responsible for working with critical teams across the group to ensure we develop comms, brand activity and customer experiences that deliver against our brand positioning.
While marketing execution will be the most obvious illustration of your influence, delivering comms alone is not enough. Internally, you will help to ensure that our brand values are lived throughout the business, whilst externally, you will ensure our brand positioning is consistently experienced by all key audiences, through everthing we do.
How you’ll do it:
Reporting into the Head of SBG Brand Strategy, you will:
- Be responsible for ensuring the proposition and purpose for each brand is lived through every single touch point. You will be encouraged to be involved in the day to day of the Bet Team (for example, attending regular Bet Group meetings, representing the Brand team in presentations and stand-ups) and influence strategical decision making at a higher level, including but not limited to commercial objectives, social and content planning, product and tech developments and budget.
- Lead the strategic development and implementation of all Sky Bet and free-to-play brands’ internal and external communications and activity, involving the HBS at key points for consultation and sign-off.
- Be responsible for ensuring the Brand team accurately deliver the brand and visual identities (what we stand for, what we look and sound like, what is our overall offering) with complete consistency throughout the entire messaging and communications matrix – not just ATL campaigns.
- Assume overall responsibility for the central coordination of Brand-led thinking in advertising campaigns across all their different guises, to ensure the right message is displayed in the right way across all formats, right through the line.
- Be responsible for developing the creative briefs that guide the strategic direction of the team’s creative responses.
- Proactively drive brand driven initiatives which challenge the current ‘way we do things’. You will be tasked with raising the identity of the individual brands and challenged to deliver ‘briefs’ above and beyond what the Commercial marketing teams require, often writing brand led briefs.
- Attend and influence all appropriate planning sessions to ensure all Brand priorities are understood and implemented.
- Work with the team to collate and communicate the Bet brand strategy and plans holistically, continually leading expectations both up, through and down the hierarchical chain.
- Drive the Bet Brand agenda beyond the physical work produced via regular comms updates to the wider business, for example delivering ‘pitch’ presentations etc.
- Build strong relationships and educate colleagues and teams across the business on what our brands stand for and how everyone can play a role in delivering against our positioning(s).
- Be a voice of provocation, renewed and refreshed thinking and a source of expertise to the wider marketing department.
To be successful in this role you will have the following skills and experience:
- Strong understanding of brand strategy; including the tools and techniques required to educate and inspire your colleagues on the role and importance of brand throughout the business
- Strong people management and development skills. You must harness the ability in the team to achieve the required objectives, whilst identifying development areas and making progress in each.
- Be a leader with ability to inspire and influence others.
- Able to work well with a wide range of people from different parts of the business, influencing and leading decision making at various levels.
- Excellent communicator and facilitator, a good listener & able to interpret and respond to business results and consumer research.
- Energetic and passionate about the brand(s) and its products.
- Show a structured and systematic work style, emphasizing attention to detail.
- Have excellent presentation and analytical skills.
Behaviours to drive success:
- Clear reasoning and communication: You should be continually articulating your ideas clearly to people of different experience and at all levels, both written and verbal.
- High levels of collaboration: You should be working optimally with people across the department and the wider business in a highly collaborative and positive manner – adapting your style where relevant to influence where no ownership exists and gain agreement to ideas. You will be comfortable working with partners across all levels of the business, from Exec to Director and relish the opportunity to influence and represent Brand thinking, regardless of partner hierarchy or job role.
- Leading ambiguity and enabling change: We are a fast-growing business which is going through an exciting period of change - you should be comfortable with some ‘unknowns’ and relish the prospect of mleadingperiods of ambiguity, finding opportunities to provide clarity and shape positive change.
- Attitude of constant improvement: You should be passionate about building capability and developing yourself. You should be interested in new ideas and bringing new ways of doing things across the department as and when necessary.
- Creative management: You should be happy to be hands on in idea creation and inspiration, passionate about ideas, words and design, but also empower and encourage creative authorities to continually improve output.
- Results driven: More than ever before it is crucial that we are connected to the commercial business agendas. You should know the numbers for the respective brands and be committed to delivering work that has impact.
About Flutter UK & Ireland
Extraordinary starts here.
Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.
With the likes of Paddy Power, Betfair, PokerStars and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.
At Flutter UK & Ireland, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.
What we’ll offer you:
- Flexible ways of working – Hybrid work arrangement that supports your wellbeing & lifestyle.
- £1,000 learning fund
- Twice-yearly bonus (with part of it guaranteed!)
- Pension contribution scheme
- Private healthcare
- Competitive family policies and benefits
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year.
- Unlimited holiday
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.