Senior Audience Engagement Specialist
Flutter InternationalJob title: Senior Audience Engagement Specialist
Location: Leeds or London
Overview of the role:
The Senior Audience Engagement Specialist drives user re-engagement, CRM execution, and audience-facing marketing initiatives across PokerNews’ global audience. This role focuses on retention, community touchpoints, event-driven engagement, and supporting commercial partner activations through coordinated messaging and campaigns.
While the role is global in scope, it includes additional responsibility for assisting with regional engagement initiatives in SEU markets (France, Spain, Portugal) and Brazil where applicable, ensuring campaigns are relevant across key international audiences.
This is a hands-on execution role ideal for someone who understands digital audiences, enjoys crafting targeted communications, and thrives in a dynamic, content-driven environment.
This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.
What you’ll do:
Develop and execute various CRM campaigns, to increase returning users across PokerNews.com social channels, and content productions such as the PokerNews podcast
plan and execute the newsletter editorial calendar across all products (news, poker evergreen content, casino, etc.)
Build re-engagement flows tied to editorial content, live events, and marketing campaigns.
Implement a segmented push-notification plan based on user interests and product categories
Create segmented audience journeys based on behavior, interests, and activity
analyze and optimize the sign-up acquisition funnels to increase the number of users added to the PokerNews databases
Manage segmentation strategies to deliver highly personalized communications based on user behavior, interests, and product interactions.
Design, test, and iterate A/B and multivariate experiments to optimize messaging, timing, and channel selection and build automated lifecycle workflows covering onboarding, engagement and reactivation
support offline and live-event marketing and brand initiatives by capturing, nurturing, and converting leads into long-term users
ensure data accuracy, compliance with privacy regulations and gambling restrictions.
Partner Activation Support
Support audience-facing components of commercial partner campaigns
Be a key point of contact with clients in terms of planning promotional activity
Coordinate timing, assets, and delivery with commercial and content teams.
Support SEU and Brazil regional campaigns when local nuance is required.
Work with Regional Leads to tailor messaging or timing for specific markets.
Coordinate with freelancers in SEU regions for localized promotions or community moments.
Audience & Community Engagement
Identify opportunities to highlight major stories
Support development of tools such as MyStack/MyPlayers, promotions, and features
Foster and nurture community interaction through various social platforms, Reddit, Discord, YouTube, Facebook groups, and more
Craft engagement hooks and messaging around big poker moments (WSOP, EPT, WPT, regional festivals)
Act as a bridge between the PokerNews team and the poker community, gathering feedback and amplifying user voices
Support community-focused initiatives (giveaways, contests, player spotlights)
Develop customer insights reports
Event-Driven Engagement
Assist in planning engagement campaigns around major poker events.
Support onsite engagement initiatives when required (remote coordination or occasional travel).
Collaborate with Live Events, Digital Media, and Editorial teams to amplify event-driven stories and content
Customer Experience & Support
Own the customer touchpoints (email, social DMs, feedback forms) ensuring timely, professional responses.
Translate customer feedback into actionable improvements across PokerNews’s platforms.
Work with the affiliate/commercial team to align engagement initiatives with partner goals.
Reporting & Insights
Maintain CRM, engagement and retention dashboards.
Track returning user trends, reactivation, and campaign lift
Provide insights to help refine audience strategy
Collaborate with other stakeholders to optimize user journeys
What you’ll bring:
Demonstrated experience in CRM, digital marketing, community engagement, or retention-focused roles.
Strong writing and messaging skills.
Strong experience with CRM platforms and tools
Proficient in utilizing a suite of analytical tools (GA4, Looker Studio, etc.).
Good understanding of digital content and audience behavior.
Strong organization and coordination skills.
Comfortable working cross-functionally and occasionally supporting live events.
It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.
Why choose us:
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.
Discretionary annual performance bonus
30 days paid leave
Private healthcare
Personal life assurance and income protection
The option to join our company pension scheme
External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
Access to an on-site gym
Social events; including our sensational summer and Christmas parties
Online Discount Scheme, including discounted shopping and cinema vouchers.
*Benefits may vary based on location*
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
The group:
PokerNews is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.