Senior Analyst, Enterprise Loyalty Analytics

The Role   

Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with Fanatics Loyalty is the thread that connects fandom across the ecosystem. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We’re building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We’re a team that values collaboration, creativity, and the power of sport to unite people worldwide. 

 This role will report to the Senior Manager, Strategy & Analytics, Enterprise Loyalty & FanApp, and be responsible for the ownership & execution of strategic customer and business insights that support the development of Fanatics’ Loyalty ecosystem. This individual will be passionate about the power of data to create deep levels of engagement with our fans, and effectively leverage and visualise data in a way that creates insights to drive business decisions forward at pace. 

What You'll Do:

• Partner closely with the Fan Data Services (FDS), the Enterprise Loyalty team, and Operating Companies (Fanatics Commerce, Fanatics Betting & Gaming, and Fanatics Collectibles) to deliver critical insights that shape direction and track progress against loyalty and membership goals for Fanatics.   

• Analyze, summarize, and optimize direction of the Fanatics Loyalty business, using internal and external data sources to derive strategic insights that guide and track performance. 

• Own data analyses and strategic insights that feed weekly, monthly, and quarterly business reviews. Executive presence that can communicate findings to any audience throughout the organization 

• Perform A/B testing for various marketing and product initiatives to inform strategic and tactical decision making for the Fanatics Loyalty team. 

• Build insightful dashboards to cultivate a data-driven culture across the organization. 

• Support development and deployment of Fanatics Loyalty roadmap and new initiatives, targeted towards high value customers to deliver on aggressive growth and retention goals, both domestic and global, over the next 1-3 years. 

• Work within a matrixed, cross-functional team across multiple, highly complex projects focused on driving the quality of engagement amongst customers and prospects.  

What We're Looking For: 

• 3-5+ years experience in a Data & Analytics, Consulting, or Internal Strategy function with a concentration in product, loyalty or membership  

• Strong knowledge of loyalty and membership strategies and tactics, ROI-driven decision making 

• Experience with SQL, data visualization tools such as Tableau, Google Analytics, or Power BI 

• A successful track record of effectively working with data, and a deep understanding of and passion for the customer journey. 

• Excellent quantitative and analytical skills, including the ability to process and understand large data sets. 

• Superior project management skills, with ability to apply a structured approach across multiple, highly complex, cross-functional projects. 

• Strong intellectual horsepower; superior reasoning and analytical skills, proven track record of translating insights into actionable strategies. 

• Customer first mindset, laser-focused on Fanatics’ customers and their experience. 

• Entrepreneurial with a “roll up your sleeves” attitude; comfortable with ambiguity. A strong bias to action and ability to work cross functionally with the leadership team. 

• Intellectually curious, with a desire to learn, understand and grow. 

• Humble, kind, and strong collaborator. A true believer in Fanatic’s mission, and someone who embodies the values and embraces the goal of the company. 

• Exceptional communication skills; strong ability to distill complexity into crisp, easily comprehensible and compelling messaging; capacity for storytelling 

Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments. 

The salary range for this position is $115,000 to $143,750, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.