Sales Development Representative

Company Description

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

At Sportradar, our global sales organisation empowers, elevates and exceeds. We are a passionate and driven team that values client centricity, accountability, teamwork, and integrity. 

Now for the first time, we are building out a founding Global Sales Development team. As a Sales Development Representative (SDR), you will play a critical role in fueling our revenue growth by identifying and qualifying new business opportunities. You’ll be the first point of contact for potential clients, helping to shape their understanding of Sportradar’s value proposition.

Key Responsibilities

You’ll be on the front lines of growth — the voice and energy behind Sportradar’s first impression. Your mission: spark meaningful conversations, qualify opportunities, and create the pipeline that fuels our global sales success.

Here’s how you’ll make an impact:

• Lead with creativity. Use video, LinkedIn, tailored messaging, and innovative research to connect with decision-makers in the sports, media, and betting industries. Your outreach won’t feel like a template;  it’ll feel like a conversation that matters.
• Be where our prospects are. Represent Sportradar at industry events, conferences, and live experiences — building genuine relationships with people shaping the future of sport and media
•  Own your outreach. Run your own outbound campaigns across multiple channels and respond quickly and thoughtfully to inbound leads.
• Qualify with insight. Assess each opportunity against our ideal customer profile and dig deep to understand business goals, challenges, and timing.
• Tell the Sportradar story. Bring our value proposition to life — showing how data, technology, and sport converge to create new possibilities for fan engagement and commercial growth.
• Collaborate across teams. Partner with Marketing, Sales, and Product to align messaging, share insights, and refine our go-to-market plays
• Stay sharp. Keep Salesforce spotless, track what’s working, and continually raise the bar on performance.
• Stay curious. Immerse yourself in the market, understand emerging technologies, media models, and how the global sports ecosystem is evolving.

What We as a Sales Unit Offer:

• Help build something new inside a global sports tech leader. Sportradar already powers the world’s biggest names in sport from the NBA to UEFA, but this is a rare opportunity to shape a new Sales Development function within an established global brand. You’ll define how we engage new clients across the sports, media, and betting industries, creating playbooks and building a world-class growth engine from the ground up.
• Work at the intersection of sport and innovation. Join a company where technology, data, and passion for sport meet — driving transformation in how fans, brands, and betting operators connect with the game.
• Earn and grow fast. Competitive base salary, performance-based commissions, and clear pathways into Senior SDR, AE, or other commercial roles as we expand globally.
• Global reach, flexible rhythm. Collaborate across continents in a hybrid environment that values autonomy, accountability, and outcomes.
• A culture built on ambition and authenticity. Join a globally minded, high-performing team that celebrates creativity, drive, and results — and gives you the platform to make animpact that’s seen and recognised.

Qualifications

• 1–3 years of experience in B2B sales, business development, or a related role (preferably in SaaS, tech, or media).
• Strong communication skills, both written and verbal, with the ability to engage and influence.
• Clear, persuasive communicator – confident across emails, calls and social
• Comfortable working in ambiguity and defining your patch fowrard
• Familiarity with CRM systems (e.g., Salesforce) and sales engagement tools.
• Ability to work independently while managing multiple priorities
• Self-motivated, goal-oriented, and comfortable working independently and as part of a team.
• Passion for sports, data, or media is a strong plus.
• Fluency in English; additional languages are a bonus.

Additional Information

OUR OFFER:

• A collaborative environment with colleagues from all over the world (Engineering offices in Europe, Asia and US) including various social events and teambuilding. 
• Flexibility to manage your workday and tasks with autonomy. 
• A balance of structure and autonomy to tackle your daily tasks. 
• Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants. 
• Global Employee Assistance Programme. 
• Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience). 
• Online training videos. 
• Flexible working hours. 

OUR RECRUITMENT PROCESS:

• Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations. 
• Two Interviews: Meet with the team and later with the Hiring Manager to dive into your experience, as also discuss team fit. 
• Onsite Interview (If not organized on prior interview stages): Meet with the local team and take a tour of our office for a final meet-and-greet. 
• Finals Steps: Receive feedback and, if successful, an offer! 

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!