Retention Executive

Retention Executive | Gibraltar | On-site

BVGroup brings over 80 years of expertise to every bet, delivering technology-driven betting and gaming experiences to a global audience.

BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration.

Join us at BVGroup and make an impact in a fast-paced, global industry. Collaborate with passionate experts, tackle exciting challenges, and help define the next generation of online sports betting and gaming.

Purpose of the role:

As a Retention Executive, you will play a key role in delivering engaging and effective customer retention campaigns across our sportsbook, casino and bingo brands. Working in a multi-brand environment, you will be responsible for building, testing and executing campaigns that enhance the customer experience, drive engagement and support long-term retention.

Working closely with CRM, Product, Promotions and Creative teams, you will ensure all campaigns are delivered accurately on time and in line with brand and regulatory requirements.
 
Key Responsibilities:

• Coordinating and delivering automated and scheduled retention campaigns across multiple brands and products.
• Managing campaign workflows and collaborating with Product, Promotions, Creative and other teams to ensure successful delivery.
• Creating and maintaining campaign content across multiple channels, including email, SMS, push notifications and inbox messaging.
• Building customer segments to support targeted and personalised marketing activities.
• Testing and validating customer journeys to ensure a seamless experience before campaign launch.
• Executing campaigns by combining content, offers and customer segments to maximise engagement and retention.
• Ensuring all campaign activity meets brand guidelines, quality standards and regulatory requirements.
• Monitoring campaign quality and identifying opportunities to improve processes, creativity and overall performance.

 
Skills & Experience:

• Previous experience in the online gaming industry, in Retention, CRM or Lifecycle Marketing role.
• Experience working with campaign management systems is preferred.
• Good understanding of sportsbook, casino and/or bingo products within the online gaming industry.
• Strong communication skills, both written and verbal.
• Excellent attention to detail and commitment to delivering high-quality work.
• Strong organisational skills with the ability to prioritise tasks, manage multiple projects and meet deadlines.
• Good working knowledge of Microsoft Office applications, particularly Excel.
• Basic HTML skills and experience creating customer communications are advantageous.
• Please note: This role is based on a 40-hour working week and includes weekend work in line with business requirements.

How we hire:

Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious.

In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.

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