Regional Marketing Manager

Location

Las Vegas, NV

About the Role 

The Nevada-based Marketing Manager develops and implements marketing strategies that drive the success of the BetMGM mobile and retail business across the entirety of the Las Vegas valley.  The primary focus of this role will be rooted in execution - working closely with the MGM Resorts corporate and property marketing teams to integrate and activate the BetMGM brand throughout the 9 strip-based properties in which BetMGM operates retail sportsbooks.  This role will require regular weekly visitation to each of the physical Las Vegas property and sportsbook locations to ensure brand standards are continuously upheld and that the marketing communication materials on display represent alignment with current company initiatives and strategic focal points. 

The Marketing Manager will cultivate and maintain a strong, productive collaborative relationship with not only all verticals of the BetMGM organization, but with counterparts at MGM Resorts International as well as a variety of different external vendor and partnership contacts.  Through leveraging a combination of these relationships, this role will also be responsible for identifying, developing, executing and analyzing on and off property events and activations as the business needs dictate/demand. 

Responsibilities 

• Analyze and interpret existing data and reporting to evaluate past results while also identifying opportunities for future tactics aligning with larger departmental and company objectives 

• Partner closely with Nevada marketing manager counterpart to strategically collaborate on time-sensitive projects – continuously prioritizing (and re-prioritizing) tasks as the business demands 

• Fully maintain BetMGM’s highest level of brand standards through deployment of a variety of print and digital property marketing materials across the entire Nevada portfolio 

• Serve as a key liaison for BetMGM to all MGM Resorts property and corporate team members 

• Work collaboratively across entire Regional Marketing department to ensure consistencies in the retail environment across jurisdictions 

• Coordinate with MGM property teams and other external partners to plan and execute BetMGM sponsored brand activations both on property and throughout Southern Nevada 

• Curate and execute marketing and event activation strategies aimed at maximizing mobile acquisition while adhering to all BetMGM, MGM Resorts and NGCB regulatory and compliance requirements 

• Work across multiple channels and customer touchpoints to ensure consistency in branding and varied messaging strategy based on the when during the trip the marketing touchpoint lives 

• Work with the BI and analytics team to evolve omni-centric reporting and KPI tracking  

• Serve as local expertise for rest of organization – highlighting to the rest of the organization any unique or distinct elements characteristic of Las Vegas customer mix and mobile journey 

• Oversee, maintain and continually evolve retail operational signage – with the retail customer experience in mind to mitigate confusion and alleviate sportsbook counter congestion 

• Maximize the value of team and league partnerships assets in alignment with company and departmental objectives through various on and off property activation concepts 

• Evaluate marketing efforts on an ongoing basis by interpreting data, identifying trends, and making actionable recommendations for continual improvement. 

• Maintain industry and competitive landscape knowledge​ 

• Research and evaluate new internal and external opportunities related to sports and mobile gaming in assigned markets, providing strategic recommendations to department leadership  

• Perform other job-related duties as assigned. 

Essential Functions 

• Knowledge of sports wagering terminology, general sports markets and odds​ 

• Understanding of various Nevada sports betting customer cohorts (locals, transients, mass, VIP, etc.) and characteristics of each 

• Ability to read and interpret all types of reporting and analytics to draw conclusions and craft recommendations rooted in data/past results 

• Must be able to clearly understand and deliver messages essential to BetMGM company goals, cooperation, and team building across multiple organizations 

• Must be able to create and maintain collaborative working relationships focused on the value adds for BetMGM and the MGM Resorts organizations 

• Must have the ability to find the source of a problem and develop an effective and timely solution 

• Must have the ability to adjust to and embrace change while working in a fast-paced and constantly evolving environment 

• Must have the ability to analyze historical data and reporting to predict future events to improve business decisions and solve organizational problems  

• Must be able to stand, walk, bend, reach, lift to 10 pounds without assistance, and operate computers and other technological devices for extended periods of time 

• Must have the ability to listen to and understand other people's needs through interpersonal skills focused on teamwork and collaboration 

Qualifications   

• Five (5)+ years’ experience in one of the following fields: sports betting, gaming industry, interactive gaming, marketing, hospitality, and/or any other related field  

• Strong understanding and experience working with data, reporting and analytics 

• Sports, interactive and/or brand marketing experience previously working in a Las Vegas megaresort and casino setting strongly preferred 

• Demonstrated ability to plan, organize, and simultaneously execute multiple projects across multiple channels with timeliness and accuracy 

• Bachelor’s degree in a related field preferred  

• Expert level communication skills – both with internal and external contacts 

• Comfortable in collaborating with and lead presentations for internal and external business partners at a wide range of varying seniority levels 

• Highly proficient in all Microsoft Office tools 

• Must be Las Vegas based and open to regular strip property visitation 

• Strong process and project management skills 

• Ambitious self-starter, proactive and passionate about delivering projects 

• Strong attention to detail and enjoyment of problem-solving 

• Do-what-it-takes attitude, willing to dive in and figure it out 

• Comfortable with ambiguity and adaptive to change 

• Ability to gain and maintain a Gaming License through the proper regulatory body as a condition of hire and continued employment