Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.
We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves, and the good of entertainment.
Reporting to the Sportsbook Propositions Fulfilment Manager, you will be responsible for the setup and execution of all sportsbook bonus mechanisms for the UK Sports Brands. This will include all new customer acquisition, ATL marketing, BTL retention, and reactivation offers.
With multiple brand (Ladbrokes, Coral, bwin and Sportingbet) responsibility, you will act as the gatekeeper of all sportsbook bonus mechanisms, managing those systems and processes to ensure the greatest level of service delivery for our customers.
You will work with your internal business stakeholders (Proposition Teams & Player Marketing Teams) to setup, test and execute all bonus and promotion offers, ensuring that the end-to-end customer journey is delivered to the highest standards.
Key responsibilities
Strategic Oversight: Act as a key point of contact between the Propositions Fulfilment team and senior stakeholders, ensuring alignment with overall business goals, brand strategies, and regulatory compliance.
Process Optimisation: Identify opportunities to improve bonus and promotional fulfilment processes, including setup, QA, and execution. Drive efficiencies and scalable solutions across Digital and Retail environments, with a focus on continuous improvement.
Complex Campaign Management: Take ownership of complex or high-priority campaigns, including digital, multi-channel, retail or cross-functional campaigns, ensuring seamless end-to-end delivery and a strong customer experience.
Data-Driven Insights: Work closely with analytics teams to evaluate campaign performance, using insights to recommend and implement strategic improvements for future promotions.
Stakeholder Influence: Partner with Proposition Teams, Marketing, and Product Owners to provide informed input on bonus strategy, ensuring it aligns with both customer expectations and the business's commercial objectives.
Regulatory Leadership: Serve as a subject matter expert on compliance for bonus mechanisms, proactively identifying risks and ensuring adherence to Responsible Gambling standards.
Essential
Proven track record in bonus mechanisms setup, execution, and optimisation, preferably within a sportsbook or gaming environment.
Strong leadership and mentoring skills, with experience overseeing or guiding junior colleagues.
Exceptional analytical and problem-solving abilities, particularly related to campaign performance and customer journey optimization.
Demonstrable experience in managing stakeholder relationships at various levels.
Accountability. Owns tasks and outcomes, demonstrating reliability and a commitment to delivering high-quality results.
Desired
A natural enthusiasm for sports, betting and gaming in general. (Not essential)
Regulatory Awareness
Established user of Microsoft Excel and other Office tools.
Strong personal organizational skills have previously worked and delivered solutions to fixed deadlines.
Competencies / behaviours
Able to deliver projects to strict timelines
Sets, achieves and is motivated by goals
Able to collaborate and work well with others
High attention to detail
Strong communicator, both verbal & written
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.
Depending on your role and location, you can expect to receive benefits like:
And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
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Equal Opportunities.
If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.
We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.
We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.