Performance Marketing Manager — Lifecycle & Loyalty

About the Role

We are looking for a Performance Marketing Manager focused on Lifecycle & Loyalty to own and scale our efforts across CRM, retention, and engagement. This role will be responsible for turning acquisition into sustained, meaningful user relationships, driving repeat usage, deeper engagement, and brand affinity through thoughtful lifecycle programs and a modern approach to loyalty.

You will lead the strategy and execution across email, SMS, in-app messaging, and social DMs while working closely with our Paid Media Lead and our Data Science team to ensure a seamless experience from first touch through retention. Beyond channel execution, you will help reimagine what loyalty means for the next generation of DFS players; moving beyond transactions to create personalized offers and engagement loops that build true connection to the brand.

Why This Role Matters at Chalkboard

Lifecycle is where good acquisition turns into passionate customers, loyalty and revenue growth. This role will shape how we keep our community engaged, entertained, and invested in Chalkboard. You will help build programs that make Chalkboard the most loved, most talked-about, most used sports betting brand not just through play, but through connection, and consistency.

Key Responsibilities

• Own the strategy, execution, and optimization of lifecycle marketing programs (email, SMS, in-app, DMs) to drive engagement, retention, and monetization
• Build and scale a modern loyalty program rooted in community, leveraging personalization and focused on driving repeat play, daily engagement, referrals, and deeper brand connection
• Partner with Paid Media to consider a user’s journey from acquisition through retention, creating a seamless experience
• Develop and manage structured post-mortems to evaluate performance and inform strategy
• Identify and pursue lifecycle KPIs through experimentation, data insights, and user behavior
• Work cross-functionally with Brand, Product, Data, and Creative to deliver high-impact, user-centric programs

What Success Looks Like

• Increased retention, engagement, and lifetime value across lifecycle touchpoints
• Meaningful adoption and impact from loyalty initiatives (referrals, repeat usage, promotions, brand affinity)
• Clear, actionable insights that improve future strategies
• Exceptional partnership between acquisition and retention efforts

Who You Are

• 4+ years in performance marketing with a strong focus on lifecycle, retention, and CRM
• Strong logical and deductive reasoning, and analytical skill, deployed to design data- driven experiments
• Experience building engagement and loyalty programs, ideally for a younger, culturally
• connected audience
• A deep understanding of sports culture, with personal or professional familiarity with DFS, betting, or fantasy sports
• Experience at an agency or high-growth startup is a strong plus
• Hands-on experience managing email, SMS, in-app, and social DMs for performance (ideally via common platforms such as Braze, Iterable, Klaviyo etc)
• Skilled at uncovering insights and optimizing programs against KPIs
• Strong collaboration and communication skills and comfort working in a fast-paced, growth-stage environment

Perks & Benefits

• $30 daily DoorDash credit for weekday meals
• 20 PTO days plus 10 company holidays
• 16‑week fully paid parental leave
• Eligibility for performance‑based incentive bonuses
• 80% employer‑paid health (UnitedHealthcare), dental, and vision premiums for employees; 75% coverage for dependents
• Multiple plan options, including HDHPs
• 401(k) with pre‑tax and Roth options and 4% company match
• Stocked office snacks & beverages and catered events
• Company‑sponsored sports outings
• Company‑provided tech setup

This role is in-office, Monday-Thursday (remote optional Friday), out of our New York office.