Paid Search Coordinator

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. 

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space - ready to join us?

What’s the position?

We are seeking a results-driven Paid Search coordinator to assist our search marketing team to execute paid search strategy across web and mobile app ecosystems. This role requires hands-on work in Apple Search Ads (ASA), Google Ads (including App Campaigns), and Microsoft Bing Ads. You will develop a track record of driving efficient customer acquisition through paid search channels. You will have strong analytical capabilities and preferably comes from a real money gaming or app marketing background.

Key Responsibilities

Apple Search Ads (ASA) Campaign Management

• Conduct advanced keyword research, competitive analysis, and audience targeting optimization

• Assisting in managing campaign budgets, bids, and performance optimization to achieve target KPIs alongside Managers

• Implement and test Custom Product Pages (CPPs) to maximize conversion rates

• Analyze ASA performance data and provide actionable insights for continuous improvement

• Stay current with Apple Search Ads platform updates, features, and best practices

Google Ads & App Campaigns (Formerly UAC) & Bing Ads

• Build, launch, and optimize Google Ads search campaigns for both web and mobile app objectives

• Develop and execute Bing Ads search campaigns to complement Google search strategy

• Design and manage App Campaigns for app install and optimize to in-app performance goals

• Implement advanced bidding strategies and creative optimization

• Coordinate search efforts with other Google campaign types (Performance Max, Demand Gen, and YouTube Reserve)

• Optimize campaigns based on Acquisition Goals and company KPIs

Cross-Platform Campaign Execution

• Launch integrated paid search campaigns across web and mobile app funnels

• Implement cohesive keyword strategies that align across all search platforms dictated by Managers

• Optimize campaigns based on full-funnel performance metrics

• Reaching monthly spend goal or monthly KPI target based on seasonality

Analytics & Performance Optimization

• Monitor mobile attribution and in-app events through AppsFlyer

• Execute regular A/B testing of ad copy, landing pages, CPPS (Custom Product Pages) and bidding strategies

• Provide regular performance reports with actionable insights and recommendations

Budget Management & Forecasting

• Monitor pacing and adjust spend to maximize efficiency and hit targets

• Provide ROI analysis and cost-benefit assessments for budget decisions

What are we looking for? 

Platform Expertise & Experience

• 1-2 years of hands-on paid search management experience preferred

• Beginner-level proficiency with Apple Search Ads (ASA) platform and campaign optimization, Google Ads, including search campaigns and App Campaigns, and Bing Ads

• Experience managing monthly budgets across search platforms

Analytics & Measurement Tools

• Ability to analyze complex data sets and extract actionable insights

• Developing an understanding of mobile app attribution methodologies and challenges

• Developing expertise with conversion tracking, event tracking, and attribution modeling

Technical & Analytical Skills

• Experience with automated bidding strategies and machine learning optimization preferred, but not required

• Developing knowledge for mobile app tracking (SDK implementation, deep linking, deferred deep linking)

• Understanding of A/B testing methodologies and statistical significance

Industry Knowledge

• Basic understanding of customer acquisition metrics (CAC, LTV, ROAS, CPI, CPA)

• Develop knowledge of paid search best practices and industry benchmarks

• Understanding of search engine algorithms and ranking factors

Preferred Industry Experience

• Real money gaming (RMG) experience including sports betting, online casino, daily fantasy sports, or prediction betting

• App marketing experience with focus on mobile user acquisition and retention

• Ad Agency experience from various Paid Advertising Platforms (eg. Paid Social, Programmatic, various Reach platforms)

• Experience navigating advertising within regulated industries (fintech, healthcare, alcohol, pharmaceuticals), preferred but not required.

• Develop an understanding of responsible gambling practices and compliance requirements

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include: 

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment 

• Startup culture backed by a secure, global brand 

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).