Paid Media Manager (Freelance - Part-time, 3 days/week)

Paid Media Manager (Freelance - Part-time, 3 days/week) 

Duration: Freelance

Location: Remote / Hybrid offices available in London / Manchester / Macclesfield 

About Inizio Evoke 

At Inizio Evoke, we put the soul into science, use empathy as our measure of excellence and commit to only brave action – because health deserves so much more. 

Our health first, sector second approach covers the full spectrum of marketing and communications, using insight-driven creativity to inspire meaningful behaviour change across multiple channels and audiences. 

We believe everyone has a purpose at Inizio Evoke, and it’s everyone’s role to Make Health More Human™. 

Position overview 

The Paid Media Manager will support the planning, execution, optimisation, and reporting of paid media programmes for clients. This role combines hands-on channel delivery with the ability to contribute to paid media strategy where appropriate, working in close partnership with Client Service and cross-functional teams. 

This role requires a self-starter who can manage priorities independently, anticipate issues, and maintain delivery standards with limited oversight. This is a part-time / 3 days per week role. 

Key responsibilities 

• Manage and optimise campaigns across paid social (Meta, LinkedIn) and Google Ads (Search and Display), as well as Amazon and Spotify ensuring performance and budget pacing remain on track 

• Contribute to paid media strategy and channel recommendations, including audience approach, channel mix, measurement considerations, and learning agendas 

• Develop media plans and campaign structures aligned to client objectives and wider omnichannel activity 

• Monitor KPIs and performance trends, identifying optimisation actions and communicating implications clearly 

• Provide timely performance updates, reporting, and commentary tailored to client needs (weekly/quarterly as required) 

• Maintain strong execution standards, including campaign QA, platform setup checks, and tracking hygiene in partnership with relevant teams 

• Support new business activity by contributing to paid media strategy, campaign architecture, and performance insights 

• Collaborate with internal teams (e.g., Client Service, Strategy, Creative, Operations) to ensure integrated delivery 

Skills and experience 

• Demonstrated experience managing paid social campaigns (Meta, LinkedIn), including optimisation against defined KPIs 

• Working knowledge of Google Ads (Search and Display) 

• Strong analytical capability, with confidence interpreting platform data and producing clear insights (Excel/Google Sheets) 

• Confident client-facing communication, including presenting recommendations and performance narratives 

• Strong organisational skills and attention to detail