Organic Social Marketing Co-Op

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

We are industry trailblazers that don’t just consume the things in our category, we define it. We’re passionate about creating branded content and the people we make it with.  We are looking for a Social Marketing Co Op to support the team on Twitter, Instagram, Facebook, TikTok and YouTube.

What you’ll do as a Social Marketing Co-op

• Grow DraftKings’ sports community across all social channels, reacting to live moments in real time with memes, commentary, and engaging content during major sports like the NFL, NBA, NHL, and MLB

• Build and maintain meaningful relationships with followers by acting as the “Ultimate Host” across X/Twitter, TikTok, Instagram, Facebook, and YouTube through daily community management

• Join and shape the conversation by monitoring trends, cultural moments, and sports storylines by engaging authentically across platforms, sparking connection

• Track and leverage social media trends and cultural shifts to keep DraftKings at the forefront of sports and gaming culture

• Post with purpose, finding fresh angles and creative entry points into the biggest sports conversations while speaking in a sharp and conversational tone

• Champion the community’s voice across the company while upholding and strengthening DraftKings’ brand tone and standards

• Monitor sentiment, player behavior, and community feedback, sharing insights to improve products, features, and overall experience

• Collaborate across teams to develop new strategies and initiatives that fuel engagement and growth on social channels

• Support coverage during key sports moments — some nights, some weekends, and big game days

• Maintain an “always-on” mindset, staying tapped into sports news, the DFS/Sportsbook industry, influencers, and pop culture

• Support team on broader brand initiatives and campaigns

What you'll bring

• Currently enrolled in a relevant Bachelor's degree program

• Extensive knowledge of social channel mechanics, best practices, and building engagement (X/Twitter, Instagram, TikTok, Facebook and YouTube)

• You are an avid sports fan and pop culture enthusiast

• General understanding of Sports Betting language and industry trends

• Knowledge and understanding of social media publishing platforms (i.e Sprout Social, Khoros)

• Demonstrated understanding of modern marketing (digital, CRM, experiential & social)

• Ability to work well under pressure and achieve results in a fast-paced environment

• Willingness to roll-up sleeves and get the work -- big and small – done

• You are a team player, motivated to build internal confidence and alignment

• Experience in design programs like Adobe Photoshop, Illustrator, Canva a plus

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US hourly rate for this full-time position is 16.16 USD - 20.20 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.