Media Team Lead (London, UK)
MediaTroopers is a fast-growing digital marketing company specializing in mobile and performance-based advertising. As a leading player in the U.S. online-gambling market, we combine innovative digital strategies with tailored mobile solutions to help our clients reach and convert audiences across cutting-edge platforms.
About the role
We are currently seeking an experienced and dynamic Media Team Lead to join our rapidly expanding Media team. In this role, you will play a pivotal role in driving user engagement, leveraging data-driven strategies and maximizing the potential of our top media sources, with a strong focus on affiliate and comparison site performance across paid social and emerging channels.
Key Responsibilities
- Lead and inspire a team of Media Buyers within a dynamic and fast-paced environment
- Strengthen, maintain, and cultivate relationships with various channels through effective leadership and communication
- Utilize data analysis to identify opportunities and drive strategic initiatives for the team
- Guide and motivate the team to achieve and surpass monthly targets for expenditure and revenue
- Foster collaborative partnerships with internal stakeholders to enhance productivity and results
- Oversee media buying strategy across programmatic, mobile/app, paid social, and direct channels, not limited to search
- Lead paid social strategy across Meta, Snapchat, X, Reddit, Telegram, and emerging platforms, driving scalable acquisition through data-driven optimization
- Forecast, allocate, and manage paid media budgets across platforms and geographies to maximize ROI/ROAS
- Evaluate and onboard new DSPs and mobile media sources to diversify traffic beyond existing channels
- Own mobile app campaign performance (installs, in-app events, ROI) alongside web-based acquisition, including native in-app advertising formats.
- Own the end-to-end lifecycle of high-volume affiliate and comparison site campaigns, from strategy, creative, and launch through to scaling and optimization, while navigating platform compliance and certification/whitelisting requirements
- Define and monitor KPIs, driving continuous optimization through structured A/B testing and creative iteration
Requirements
- Proven track record of at least 2 years in a managerial or team leadership role, showcasing exceptional organizational and motivational skills
- Minimum of 4 years of experience in media buying, with demonstrated experience working affiliate or comparison site traffic specifically, prior in-house experience at an affiliate business is required
- Experience working within a regulated or high-compliance vertical (e.g. gambling, sports betting, crypto) with a solid understanding of certification, whitelisting, and platform compliance requirements
- Strong working knowledge of paid social platforms (Meta, X, Snapchat, Reddit, Telegram, or similar), including compliance/certification processes for regulated verticals
- Hands-on experience with native app marketing, mobile app install (UA) campaigns, in-app event tracking, and native ad formats, not solely web/desktop campaign experience
- Working knowledge of MMPs (e.g. AppsFlyer, Adjust, etc) for mobile attribution and app performance measurement
- Experience managing budgets against ROAS/ROI targets across multiple markets
- Proficiency in data analysis and a keen attention to detail, with the ability to derive actionable insights to inform decision-making
- Experience in the US market – advantage
What We Offer
- Competitive salary and performance-based incentives
- A collaborative and energetic team culture
- Team-building activities and company events
- Ongoing professional development and growth opportunities
Join us at Media Troopers and be part of a vibrant and innovative team that is shaping the future of media engagement in the online sports betting and casino industry. If you are passionate about driving results, leading teams, and making a meaningful impact, we would love to hear from you.
MediaTroopers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals of all backgrounds to apply.
Note: This job description is intended to provide a general overview of the position and does not encompass all tasks or responsibilities that may be required. The company reserves the right to modify or amend this job description at any time based on business needs.