MarTech Gamification Architect

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What you’ll do

As part of your role, your responsibilities will include:

Gamification Strategy & Design

• Define gamification frameworks aligned to business objectives such as acquisition, retention, and loyalty
• Design reward systems including points, badges, leaderboards, and progression mechanics
• Apply behavioural psychology principles to drive customer engagement
• Translate customer journeys into gamified experiences across digital touchpoints

MarTech Architecture

• Architect end-to-end gamification solutions integrated with the MarTech stack (CRM, CDP, marketing automation, analytics)
• Define system architecture, data flows, APIs, and integration patterns
• Evaluate and recommend gamification platforms and tools
• Ensure scalability, performance, and security of solutions

Customer Experience & Personalisation

• Embed gamification into omnichannel experiences (web, mobile, email, and loyalty platforms)
• Leverage customer data to enable personalised engagement
• Align gamified experiences to lifecycle stages and segmentation strategies
• Technical Implementation & Integration
• Collaborate with engineering teams to implement gamification logic and services
• Define event tracking frameworks and trigger-based engagement mechanics
• Oversee API integrations and system orchestration
• Ensure seamless integration with identity and customer data platforms

Data, Analytics & Optimisation

• Define and track key KPIs including engagement, retention, conversion, and CLV
• Monitor campaign and product performance using analytics tools
• Run A/B testing and experimentation to optimise engagement
• Continuously refine strategies using data-driven insights

Stakeholder Collaboration

• Work cross-functionally with marketing, product, UX, data, and engineering teams
• Present strategies, architectures, and performance insights to senior stakeholders
• Act as a bridge between business strategy and technical execution
• Business Alignment: Commercial, Strategic, Growth & Educational Enablement
• Align gamification mechanics to revenue-driving objectives (conversion, upsell, cross-sell)
• Translate business strategy into scalable gamified engagement frameworks
• Partner with leadership to position gamification as a key driver of brand value

Contribute to MarTech and digital transformation roadmaps

• Design gamification ecosystems that drive acquisition, activation, engagement, and retention
• Build scalable models that support rapid iteration and expansion into new markets
• Enable customer education through gamified platform engagement

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments

The necessary skills that we require for this role include:

• Strong understanding of MarTech ecosystems including CRM, CDP, and marketing automation platforms
• Experience with API integrations, microservices architecture, and system design
• Knowledge of event-driven systems and customer data pipelines
• Experience with analytics and data visualisation tools (e.g., Power BI, Tableau)
• Strong problem-solving skills with the ability to translate strategy into technical solutions
• Excellent verbal and written communication skills
• Ability to manage multiple projects in a fast-paced environment
• Strong collaboration skills across cross-functional teams

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Experience implementing gamification strategies in digital or marketing environments
• Understanding of behavioural psychology and engagement frameworks
• Experience within online gaming, fintech, or regulated industries
• Knowledge of customer personalisation and loyalty programme design
• Exposure to platforms such as Salesforce, Adobe, Braze, or Amplitude
• Understanding of customer lifecycle marketing and segmentation

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!