Marketing Manager

Marketing Manager - Football

We’re looking for a Marketing Manager – Football to join our Brand and Sponsorship team at Sky Betting & Gaming – part of Flutter UK & Ireland.

As Football  Marketing Manager you will be part of the brand team that is responsible for Sky Bet’s Fan First football marketing and building an iconic football brand. Reporting into the Senior Marketing Manager – Football, this role plays a key part in delivering marketing that genuinely improves the football fan experience. You’ll lead the execution of football campaigns across the season, turning strategy into brilliant, well-crafted work that puts fans first and drives commercial impact.

In your role you will be passionate about understanding football culture, thinks from the fan’s perspective and thrives in a fast-paced, collaborative environment.

What you’ll do:

• Deliver key football marketing campaigns and initiatives, ensuring they are firmly rooted in the Fan First proposition.
• Own specific parts of the football calendar (e.g. seasonal moments, competitions or tournaments), managing activity end to end.
• Work closely with creative, media, PR and commercial teams to ensure campaigns are insight-led, fan-focused and consistently executed.
• Translate strategic direction into clear briefs, assets and channel plans that resonate with football fans.
• Champion the fan perspective in day-to-day decision-making, using insight and performance data to optimise activity.
• Support brand consideration and engagement among new and existing customers through clear, relevant football communications.
• Manage budgets, timelines and campaign delivery, ensuring high standards and on-time execution.
• Contribute to a culture of Responsible Gambling, inclusivity and high-quality advertising across all football activity.
• Lead, coach and develop Executives within the team, setting clear objectives and fostering a culture of accountability, curiosity and creative ambition.

How you’ll do it:

• Strong interest in understanding  football fans, behaviours and the football calendar.
• A creative thinker with great attention to detail and a bias for action.
• Comfortable working with agencies and multiple internal stakeholders.
• Organised, proactive and able to juggle multiple projects at pace.
• Curious, ambitious and motivated to grow as a marketer

What’s in it for you:

• Flexible ways of working – home or office, it’s your choice!
• £1,000 learning fund each year
• 32 hours paid volunteering time per year
• Free SkyQ Ultra HD premium TV package worth £1,200
• Twice-yearly bonus
• Pension contribution scheme
• Private healthcare
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• Unlimited holiday

About Sky Betting & Gaming:

At Sky Betting & Gaming, better is just the beginning. Our story began in 1999, and we’ve since grown to house a family of iconic brands including Sky Bet, Sky Vegas, Sky Bingo, Sky Casino and Sky Poker.

We aim to support you in building a fulfilling career and encouraging a sense of belonging by providing everything you need to succeed. Plus, Sky Betting & Gaming is part of the UK & Ireland region of Flutter — a collection of big-hitting entertainment brands such as, Betfair, Paddy Power. PokerStars and tombola.

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.