Marketing Manager

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

Our journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 300+ talented and exceptional people at the forefront of the vast and competitive world. Our expertise lies in marketing, customer service and technology. 

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway Africa, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

This role requires a commercially minded and strategic marketer who can adapt approaches across diverse markets, balancing global direction with strong local execution.

This will help us excel at our Marketing Strategy to stay ahead of the game

What you’ll be doing

As part of your role, your responsibilities will include:

Brand Strategy & Commercial Delivery

• Lead end-to-end brand strategy development across multiple channels for the Betway brand, driving sustained commercial growth across South Africa

• Translate consumer insights, market trends, and performance data into actionable brand and campaign strategies

• Define and execute integrated marketing campaigns across traditional, digital, and experiential channels to increase brand visibility, engagement, and conversion

• Play a key role in shaping go-to-market strategies for new initiatives, ensuring clear positioning and messaging

Stakeholder & Agency Management

• Partner with cross-functional teams and executive leadership to align marketing initiatives with broader commercial objectives

• Manage partner agencies and creative teams to deliver consistent, high-quality brand output across all touchpoints

Planning, Budget & Performance

• Own brand planning, campaign calendars, and budget management across markets

• Ensure optimal ROI and delivery against KPIs through continuous performance tracking and optimisation

• Manage marketing budgets and report on performance against targets

General Marketing Management

• Provide ongoing feedback on market conditions and business performance

• Identify and propose new marketing opportunities to drive growth

• Develop and execute country-specific marketing strategies and rollout plans

• Monitor competitor activity and market trends

Acquisition Channels

Manage and optimise acquisition channels including:

• Social

• Digital

• ATL & BTL

• Activations

• Sponsorships

Retention & Customer Experience

• Drive retention strategies across markets

• Oversee segmentation, lifecycle marketing, and customer journeys

• Support VIP and high-value customer initiatives

• Develop promotional and offer strategies to maximise engagement

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively

• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals

• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope

• Exceptional attention to detail, ensuring high standards of quality in all outputs

• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations

• 5–10 years’ experience in a full end-to-end marketing role

• Proven experience leading marketing strategy across multiple channels and markets

• Strong commercial acumen with the ability to manage budgets, drive growth, and optimise ROI

• Strategic and analytical mindset, with the ability to translate consumer insights, market trends, and performance data into actionable strategies

• Solid understanding of consumer behaviour and market dynamics

• Proven track record of delivering successful, integrated campaigns across digital, traditional, and experiential channels

• Strong understanding of brand development, positioning, and go-to-market strategy

• Experience managing marketing across multiple markets

• Strong stakeholder management and cross-functional collaboration skills, with the ability to influence at all levels

• Experience managing agencies and external partners to deliver high-quality output

• Excellent analytical capability with a data-driven approach to performance measurement and optimisation

• Highly organised with strong project management capabilities and ability to manage multiple priorities

• Excellent communication and interpersonal skills

• Ability to work effectively in a fast-paced, dynamic environment

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Experience managing marketing across South Africa

• Background in sports, entertainment, or digital-first consumer brands

• Experience working within complex, matrixed organisations

• Exposure to CRM, retention strategies, and customer lifecycle management

• Experience across both online and offline (ATL/BTL) marketing channels

• Understanding of regulatory environments within African markets

• Relevant tertiary qualification in marketing, business, or a related field

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability

• Ownership and accountability

• Initiating action

• Resilience

• Team orientation

• Integrity

• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway Africa and Super Group. This includes:  

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.

• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.

• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

• Benefits covered by Osiris Trading that will reflect on your monthly payslips but are over and above the basic salary: 

• 100% medical aid on Discovery (at Classic Comprehensive rates) for main member only (dependents can be on your medical aid but you will have to pay for them in total)

• 100% contribution to Vitality (this has not been included in the offer however employees are able to add this benefit should they wish)

• 3% company contribution to provident fund administered by Momentum (the scheme is called Momentum Funds @ Work)

• Group Life which includes life cover and dreaded disease cover

• Benefits offered by Osiris Trading that will not reflect on the payslips but are over and above the basic salary:

• Four Days in office – optional to work Friday from home

• Performance-based discretionary bonuses paid in February – this will be applicable as of 2027

• Subsidized basement parking of approximately R1200 per employee per month

• Subsidized lunches – employees choose their own lunch from an electronic catering system. The company contributes R60 towards lunch every day.

• An on-site Barista team who makes coffees in-house at much cheaper prices than current Melrose Arch rates.

• Daily fruit bowls – costs are covered by the company.

• Daily Popcorn – costs are covered by the company.

• Add local benefit

Be part of that Superclass feeling

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!