Marketing Manager
BetMGMAbout Us
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor’s “Best Places to Work”.
Location: Toronto, Ontario ~ Hybrid
About the Role
BetMGM is seeking a Marketing Manager with a passion for engaging audiences through digital platforms. The ideal candidate will bring deep knowledge of the sports, media, gaming and entertainment landscape to help develop and implement programs that drive the success of all BetMGM products. The role will cultivate and maintain strong, productive relationships with BetMGM teams in Canada and the US, marketing leadership, external partners and vendors, thereby operationalizing key initiatives within the province.
Responsibilities
Research and evaluate new internal and external opportunities related to iGaming (sports betting and iCasino), providing strategic recommendations to department leadership
Plan, organize, and execute campaigns and/or partner initiatives with timeliness and accuracy
Leverage data and business insights to track and inform retention and acquisition strategies
Successfully manage cross-functional teams without direct authority in order to complete large scale, long-term projects, interacting with BetMGM and partners/vendors on complex implementations
Develop coherent, compelling communication documents to sell through concepts and campaigns to internal and external stakeholders
Review and comprehend partner agreements/contracts in order to support deliverables
Collaborate with legal and compliance teams when building concepts and campaigns
Support the development, fulfillment and measurement of partnerships impacting the Canadian business
Own and manage a marketing channel and creative calendar
Maintain a strong understanding of regulatory and compliance guidelines in relation to marketing in licensed Canadian territories
Essential Functions
Proficiency in Microsoft Office programs including Outlook, Word, Excel, and Powerpoint
Comfortable learning to manipulate data and reports on various internal platforms including Power BI
Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualifications
5+ years experience across one or more of the following fields: gaming, interactive gaming, marketing, advertising, partnerships or brand management
Demonstrated ability to leverage data and insights to inform activity
Bachelor's degree in Marketing or related qualification preferred
Experience working with and leading cross-functional teams an asset
Experience working within a large casino resort or major entertainment properties an asset
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives.
About Our Culture
Building BetMGM from the ground up takes effort, energy, and teamwork, but that’s what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
Believe in Your Game – Take your shot! There’s a freedom to explore ideas usually only start-ups are lucky enough to experience.
Backed by the Best - With our expertise—merged with that of our world-class investors—we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
Do What’s Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
What We Offer
As a valued employee, we’re committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.
BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are “all in” together. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we’d love to learn more about you.
If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.