Marketing Insights Analyst

Job title: Marketing Insights Analyst

Location: Dublin, Ireland

Overview of the role:

The Marketing Insights Analyst plays a key role in turning marketing data into actionable insights that drive smarter decisions across Betfair International. You’ll help evaluate the performance and impact of marketing activities across all channels — including Affiliates, Search, Sponsorships, Content, Social Media, Television, Press, Radio, and Digital.

In this role, you’ll work with large and complex datasets to uncover trends, measure effectiveness, and identify opportunities for growth. You’ll bring strong analytical and data management skills, along with curiosity and clarity when exploring ambiguous questions. Your insights will help ensure our marketing investments deliver meaningful value to both our prospects and customers.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

Our recently renovated Dublin office is the perfect place for team collaboration and individual growth. It hosts 2 cafes, a games room, gym and an abundance of meeting rooms catered for groups of all sizes. We also run regular social and well-being initiatives, from annual sports days to weekly nail technicians on-site.

What you’ll do:

Reporting to the Head of Customer Growth, you will play a vital role in transforming marketing data into meaningful insights that inform strategy and performance across the business. You will:

• Deliver actionable insights across performance marketing channels — including Paid Search, SEO, Social Media, Affiliates, and Customer Acquisition & Retention campaigns.

• Develop and refine measurement frameworks and reporting tools (e.g. Looker) to improve visibility and understanding of marketing effectiveness.

• Provide ad hoc analytical support to stakeholders, including data validation, sense-checking, and developing new analyses or visualisations to answer key business questions.

• Generate insights across a broad range of channels, including TV, print, radio, and digital, ensuring a holistic view of marketing performance.

• Collaborate with agency partners to uphold best practices in data management, analysis, and reporting.

• Partner with Marketing colleagues to enhance analytical capabilities, streamline reporting, and improve efficiency in data processes.

• Monitor and track key performance indicators (KPIs), assessing the impact of campaigns on business outcomes.

• Maintain clear, comprehensive documentation to ensure transparency and knowledge sharing.

• Respond to data and insight requests from Marketing, Finance, and Commercial teams promptly and accurately.

• Coordinate with internal and external data owners to source the information needed for robust analysis.

What you’ll bring:

You’re a curious, data-driven thinker who loves turning complex information into clear, actionable insight. You combine strong technical skills with business awareness and enjoy working collaboratively to deliver meaningful results.

Your experience:

• Proven experience in an analytical or insight-focused role within a data-driven environment.

• A degree (or equivalent experience) in a quantitative or STEM field.

• Proficiency with: SQL/Oracle, Excel and PowerPoint and Tableau, Looker, or similar data visualisation tools.

• Experience with Big Data environments and APIs is desirable.

• Experience using data analysis tools such as R, Python, or SAS is an advantage.

Your behaviours:

• Business Insights: Has a nose for business, uses insights to impact commercial drivers.

• Drives Results: Gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm

• Collaborates: Is a great teammate - works with others across the organisation to get things done

• Being Resilient: Ability to keep a cool head and effectively manage multiple stakeholders and multiple deliverables simultaneously

• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences

• Drives Vision: clearly articulates and shows personal commitment to our vision and purpose

• Flexible & agile: Able to quickly respond to changing business needs and ensure that work streams are prioritised

It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life insurance and income protection

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an onsite gym.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

Betfair International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.