Marketing Executive II
About Junglee Games
With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionising how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker.
Our team comprises over 1000+ talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee’s mission is to build entertainment for millions of people around the world and connect them through games.
Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.
Job Overview -
As our Marketing Executive II – Organic Growth, you will be responsible for driving user migration and organic growth across all Junglee Games products through cross-sell, refer-a-friend, and social sharing initiatives. You will execute, analyse and optimize multichannel campaigns aimed at increasing inter-product movement, leveraging user networks, and enhancing long-term user value.
This is a role that demands strong ownership, attention to detail, and the ability to act swiftly on insights to build impactful user journeys.
Requirements -
o Execute and analyse referral, cross-sell, and migration campaigns across multiple platforms and products to maximise user movement and increase LTV
o Analyse user behaviour and product affinities to create micro-segments and cohorts for high-impact cross-sell and migration strategies
o Develop and manage social sharing programs such as Happy Moments (e.g., game won, tournament won) to drive virality, engagement, and brand visibility
o Drive cross-sell initiatives through feature-led strategies like missions, multi-game leaderboards, and incentivised migration rewards
o Handle the execution of GTM strategies for features like referral bonuses, cross-game rewards, multigame leaderboards, and social-led growth loops
o The candidate must be comfortable managing multiple campaigns simultaneously with strong attention to detail
o Performance tracking and reporting of KPIs for all campaigns, including conducting A/B tests to optimize targeting, messaging, creatives, and timing
o Data-driven mindset with the ability to interpret user behaviour metrics and funnel data to inform campaign decisions
o Collaborate cross-functionally with product, communications, design, EIL, and marketing teams to develop cohesive and compelling user journeys
o Stay updated with industry trends, referral program best practices, and emerging formats in social sharing and cross-product engagement
Qualifications -
o Bachelor’s degree in Marketing, Business, or a related field
o 2+ years of experience in user engagement, CRM, or campaign management for mobile apps, preferably in the gaming or real money gaming industry
o Hands-on experience with CRM tools (e.g., MoEngage, Clevertap, Webengage) and analytics platforms (e.g., Google Analytics, Mixpanel, Branch)
o Strong understanding of user behaviour metrics and engagement strategies
o Proficient in Microsoft Excel
o Data-savvy with the ability to analyze, interpret, and act on data to inform campaign decisions and strategy
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