Marketing & CRM Ops Executive - Casino

WE ARE BETCLIC

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

WHY JOIN US?

At Betclic, success comes from passionate and committed teams. Here’s why you’ll love working with us:

An international and creative environment where every project is an opportunity to innovate

Hypergrowth that brings new challenges and development opportunities every day

A healthy work-life balance: flexible remote work and workplace well-being are essential pillars for us.

A unique and friendly atmosphere, with 1,300 employees across 5 countries and our headquarters in Bordeaux

Are you passionate about sports and tech? Join us and help shape the future of online gaming!

ENTER THE GAME

As Marketing Operations Executive you will play a key role in the planning, execution, and optimization of CRM campaigns related to gaming (casino & poker). Your main responsibilities focus on ensuring the smooth running of the CRM campaigns, enhancing customer engagement and leveraging customer data to improve campaign effectiveness.

To succeed in this role, you must have strong analytical skills and the ability to manage CRM operations across multiple countries. You will handle multiple priorities in a fast-paced environment, ensuring smooth execution of CRM processes. A solid understanding of data and performance metrics will be key.

YOUR ROLE WITHIN BETCLIC

In this context, your missions are as follows:

Campaign Management & Personalization

• Design, implement, and optimize CRM campaigns aimed at engaging and reactivating our players across multiple channels (email, SMS, push notifications, in-app messages). Ensure campaigns are designed to meet specific customer needs and business objectives.
• Collaborate with the content team to ensure cohesive messaging and optimal player experience across all touchpoints.
• Conduct A/B tests to continuously improve campaign performance and maximize engagement. Experiment with different messaging, timing, and offers to understand what drives player engagement and prevents churn.

Performance Monitoring & Reporting

• Measure and report on key performance metrics. This includes tracking how well campaigns drive player activity, retention and discovery of new products.
• A/B testing: Run tests to continuously optimize campaigns.
• Provide actionable insights: Use campaign results to provide insights to other teams what segments and behaviors need more focus for future retention and reactivation efforts.

Support & Monitoring

• Ensures the follow-up of operations with customer service
• Leads and coordinates the necessary actions for the smooth functioning of operations and tools
• Monitors competitor actions regarding retention and engagement strategies

WHO ARE WE LOOKING FOR?

We're looking for colleagues with a good sense of humor, respect, and kindness, a love for sport, a bit of zeal, and a real passion for their profession!

This job is for you if:

• You have at least 2 years of experience in CRM, with experience in a growth business environment being a plus.
• You possess strong analytical skills, with a business mindset, and are comfortable using data to optimize campaign performance and improve customer engagement.
• You are proactive in monitoring campaign performance, providing actionable insights, and staying updated on competitor strategies.
• Your communication skills make you collaborate easily with cross-functional teams, ensuring cohesive messaging and a seamless customer experience.
• You are able to manage multiple campaigns across multiple countries.
• Fluency in English and French.

WHAT ARE THE RECRUITMENT STEPS?

• If your application is shortlisted, Benoit will contact you within a week for an initial HR screening (30 minutes).
• Then you will meet Eugénie, CRM manager and your future manager.
• You will be asked to complete the AssessFirst Test, which evaluates your personality, motivations, and reasoning abilities.
• You will be given a case study to work on and to present to your future manager and Salvatore, Senior CRM Manager.
• Finally, Benoit will conduct a final HR interview where you will also discuss the results of your AssessFirst Test.
• To provide an ideal candidate experience, the Betclic recruitment process typically lasts 4 to 6 weeks .

WHAT CAN YOU EXPECT?

✅ 25 days of paid leave and 10 RTT days

A Ticket Restaurant® card credited with €11 per day (€6 per day funded by Betclic)

100% health insurance coverage for you and your children

50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

Hybrid work model

Access to a vast training catalog, with opportunities for professional development every year

Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

Internal events to liven up your daily life

On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Permanent contract, available immediately in Bordeaux

Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX