Marketing Acquisition Analyst
BetMGMDiscover What’s Possible at BetMGM
Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
About the Role
The Marketing Analyst will work alongside the broader marketing and BI teams to help identify areas of opportunity to drive business growth. They will support a culture of data driven decision making, provide actionable insights and recommendations as well as identify key opportunities and efficiencies within marketing. The ideal candidate will be a motivated analytical thinker who thrives in fast pace, collaborative environments to inform key business decisions.
Responsibilities
Responsible for delivery of actionable insights and analysis in response to key business questions
Support the key Brand and Marketing teams, providing day-to-day reporting and analytics
Analyze data from both internal and external sources to support business objectives
Provide campaign analysis and enable data driven marketing decisions across the marketing teams
Handle both day-to-day reactive operational requirements and larger complex projects while being able to meet deadlines
Build and maintain datasets, reports and dashboards
Qualifications
Bachelor’s or Master’s degree in analytical field
2+ years commercial experience in analytics, business intelligence or data science
Advanced use and understanding of SQL
Advanced use of Microsoft Office especially Excel and PowerPoint
Experience with programming language (e.g., Python, R)
Experience utilizing viz tools like Power BI and Tableau (Power BI and DAX experience is preferred)
Experience driving actionable insights from data and presenting recommendations to key stakeholders
Experience working with large and sometimes incomplete and complex data sets
Strong interpersonal skills to manage several internal and external stakeholder expectations while working towards deadlines
Business standard use of the English language
Demonstrate basic understanding of the media landscape, common marketing platforms, and online & offline marketing data and marketing analytics
Demonstrate basic understanding of marketing attribution models
Basic understanding of Market Mix Modelling
Basic understanding of sports betting in United States
The annual salary range for this position is $72,320 to $95,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
About BetMGM
BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
#LI-HYBRID
#LI-IK1