Manager – Media Strategy & Planning Sportsbook

What Are We Building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that emanates passion for learning and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, and behavior and strive to ensure we’re always acting authentically.

Rooted in the iconic legacy of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What's the position?
Hard Rock Digital is seeking a Manager - Media Strategy & Planning to support the development, execution, and evolution of our media investment strategy, specifically for our Sports Betting product. This role will support the full media activation strategy for major brand campaigns, ensuring media plans are thoughtfully designed, rigorously tested, and tightly integrated with brand, creative, and performance objectives.

This position reports directly to the Senior Director, Media Planning & Strategy.

What You'll Do

Media Strategy & Activation

• Support the end-to-end media activation strategy for all brand marketing campaigns for our Sports Betting product alongside the Senior Director.

• Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes.

• Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization.

• Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements.

Testing, Measurement & Learning Agenda

• Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts.

• Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy.

Operational Excellence

• Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads.

• Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment.

What are we looking for?

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)

• 6-10 years of progressive experience in media strategy, with a strong background in the sports betting or real money gaming industry.

• Deep experience across brand and performance media, with a proven ability to balance both effectively.

• Experience partnering closely with Creative, Analytics, and Integrated Marketing teams, with a deep understanding of performance marketing and brand storytelling.

• Deep passion for sports and gaming culture, with a finely tuned understanding of sports betting audiences and how to communicate effectively with them.

• Entrepreneurial spirit, collaborative mindset, and a deep desire to innovate and make an impact.

What’s in It for You?

We offer our employees more than just competitive compensation. Our team benefits include: 

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment 

• Startup culture backed by a secure, global brand

Roster of Uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).