Insight Analyst – Acquisition

Soho, London 

Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a trial, to be reviewed 2026.

The Role 

The Marketing Insights team sits at the heart of LiveScore Group’s growth strategy, helping the business acquire and retain valuable customers efficiently. As an Insight Analyst, you’ll partner with stakeholders across marketing, media, and product to assess performance across channels, optimise spend, and uncover opportunities to scale acquisition. Your insights will directly inform how we invest, target, and convert new customers across our brands. 

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amasing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Responsibilities 

• Partner with Marketing, Product, and Finance teams to identify and evaluate opportunities to grow customer acquisition and maximise overall business performance. 
• Work closely with channel owners across paid media, CRM, and affiliates to evaluate performance, optimise efficiency, and identify high-impact opportunities for growth.
• Support affiliate performance reviews by analysing partner efficiency, ROI, and customer quality to inform strategic investment decisions.
• Analyse customer, marketing, and transactional data to understand behaviour across channels, optimise conversion, and identify growth opportunities.
• Contribute to Convergence initiatives by identifying and testing innovative ways to convert users from our LiveScore media app into engaged customers across our betting brands.
• Measure and monitor the performance of acquisition and retention campaigns, proactively identifying trends, performance shifts, and underlying drivers.
• Support strategic decision-making by translating complex data into clear, actionable insights that influence marketing strategies and budget allocation.
• Present findings confidently to a variety of stakeholders, driving change through data-driven storytelling and recommendations.
• Collaborate with stakeholders across the business to ensure analytical needs are met, challenged, and prioritised effectively.
• Maintain ongoing performance tracking across key KPIs, ensuring insights are timely, relevant, and aligned with strategic objectives. 
  

Skills, Knowledge and Experience 

• Proven experience as an analyst working with large datasets, ideally in a marketing, acquisition, or commercial context.
• Strong analytical and numerical capabilities with a passion for data-driven decision-making.
• Experience within the betting, gaming, or sports industry is advantageous but not essential.
• Proficient in SQL or Google BigQuery, with the ability to independently query, manipulate, and analyse complex datasets.
• Experience with Python is desirable, particularly for data manipulation, automation, or advanced analytical modelling.
• Demonstrated experience in evaluating CRM, acquisition, or promotional marketing campaigns and understanding of customer journeys.
• Ability to translate complex data into actionable insights and strategic recommendations.
• Confident communicator with experience presenting to stakeholders at all levels of the business.
• Self-motivated, curious, and eager to identify and solve business problems.
• Comfortable working in a fast-paced, evolving environment with multiple priorities.
• Collaborative mindset and strong relationship-building skills across teams and functions. 

What can we offer? 

• Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a trial, to be reviewed in 2026
• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials