Head of Performance & Digital Media

Who We Are

Entain Australia & New Zealand is fearlessly transforming the racing, sports, and entertainment landscape - reimagining how customers experience their favourite brands. As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we’re home to leading ANZ names like Ladbrokes, Neds, TAB, and Betcha. Across Entain ANZ, we’re shaping the future of sport and gaming entertainment through creative innovation, storytelling, and technology - creating experiences that connect with millions of fans.

Your Impact

As Senior Manager, Performance and Digital Media, you will lead the end-to-end function, maximising the impact and efficiency of digital media investment. You’ll drive strategy, execution, optimisation, and capability, ensuring all activity delivers against brand, performance, and commercial objectives. You will also evolve the operating model and ways of working to support scalable, high-performing delivery.

YOU will translate strategy into clear, measurable outcomes, driving acquisition, retention, and engagement through strong audience strategy, continuous testing and learning, and deeper integration with data, technology, and analytics. You will play a key role in aligning brand and performance priorities to deliver more cohesive outcomes.

This role is key to shaping how Entain connects with customers across digital channels, ensuring relevance, consistency, and efficiency at every touchpoint. You will lead and develop a high-performing team, build future-ready capability, and drive sustainable, responsible growth across the business.

A Day in the Life

• Lead the Digital Media function, overseeing both Brand and Performance units to ensure delivery against brand objectives, MMM outcomes, performance targets, and broader business goals.
• Design and embed new ways of working for Performance Media, including stakeholder alignment, planning rhythms, reporting frameworks, and optimisation cycles that support the business’s evolving growth and ROI targets.
• Execute the overarching digital media strategy, ensuring all activity aligns to Brand, Department, and Group objectives as set by the GM and senior leadership.
• Develop testing and learning agendas across all digital channels, driving continuous improvement, best-practice adoption, and innovation through structured experimentation and insight-led optimisation.
• Own digital media financial governance, including forecasting, budget management, reconciliation, billing accuracy, and delivery of working media and performance investment targets.
• Drive operational excellence across the Digital Media team, spanning reporting, optimisation, creative trafficking, finance, planning, and analysis, while leveraging AI and automation to scale output without incremental resource.

Your Strengths

• Proven experience leading senior digital media or performance teams within complex, high-investment environments.
• Deep understanding of digital media channels across brand and performance, including audience strategy, attribution, measurement, and optimisation.
• Strong commercial and financial capability, including budget ownership, forecasting, and ROI optimisation.
• Experience partnering with data, technology, and analytics teams to deliver scalable, insight-driven outcomes.
• Comfortable operating at Senior ELT / Junior SLT level, influencing across functions and reconciling competing priorities.
• A track record of leading, developing, and retaining high-performing teams through change.

Life at Entain

At Entain, it’s more than a job - it’s a place to grow, connect, and make an impact. We value individuality, celebrate collaboration, and create space for bold ideas that move people. Here, you’ll help shape the voice of some of Australia and New Zealand’s most recognised brands - while developing your own craft in a supportive, ambitious team.

Perks You’ll Love

• Hybrid & Flexible: Balance your life and work.
• Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
• Wellbeing Perks: Support for your health and happiness.
• Workday Extras: Free breakfast, snacks, and onsite barista.
• Office Vibes: Pool table, live sports, and fun social activities.

Entain, there’s nothing like it.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now. Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.