Head of Media

Job Title: Head of Media

Location: Malta/Ceuta

Grade: M3.2

PokerStars SEU: A growth story you can be part of

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.

As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.

Build the life you want, while making your mark on the future of PokerStars SEU.

Role Overview

We’re looking for an experienced Head of Media to lead a team of specialist Digital Performance and Brand Media managers.

You will define and drive the regional media strategy, with accountability for delivering integrated brand and performance plans across all channels. You’ll work closely with Marketing and Engagement teams to align on key priorities, including major campaigns and live events.

You will bring together media, social, and engagement activity into one unified plan to support shared objectives.

You will lead a specialist team to deliver brand media and digital performance activity. You will also find opportunities to improve effectiveness, increase efficiency, and maximise the impact of media investment.

What you’ll do:

• Lead and develop the Digital Performance and Brand Media team

• Support the Marketing Director in shaping the marketing strategy and key initiatives

• Deliver integrated digital and brand media plans with the wider Media team

• Partner with Marketing Strategy, Creative, and Engagement teams to define key campaigns and priorities

• Ensure consistent execution across all channels

• Translate strategy into clear, actionable plans across markets

• Own delivery against performance targets, working with Analytics and Marketing Insights teams to track CPAs, payback, and effectiveness

• Manage and optimise relationships with external media agencies

• Identify new media channel opportunities and lead test-and-learn initiatives

• Partner with CRO specialists to improve conversion rates and onboarding journeys

• Work with Analytics teams to develop reporting, insights, and measurement frameworks

• Share regular updates on media performance, highlighting KPIs, insights, and actions

What you’ll bring:

• Experience in marketing within the online gambling / iGaming industry

• A proactive, dedicated approach with the ability to take ownership

• Experience improving performance across brand and digital media channels

• A commercial approach, with the ability to find opportunities and negotiate media agreements

• Ability to translate strategy into effective execution

• Strong collaboration skills and the ability to build relationships across teams

• Analytical skills, including reporting and competitor analysis

• Strong organisation and attention to detail

• Understanding of brand advertising in a performance-driven environment

• Interest in, or knowledge of, online poker, casino, and sportsbook

What you’ll get:

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance and partial & permanent disability insurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym.

*Benefits may vary based on location*

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/