We’re looking for a Head of Marketing Planning – Portfolio Initiatives to join our newly formed Marketing Planning & Partnerships team in Marketing Services Flutter UK & Ireland on a 12 month contract. 

This role ensures UKI brands deliver maximum impact across portfolio-level opportunities. You will lead alignment on key marketing moments, major campaigns, and shared initiatives, coordinating teams to prioritise and execute high-impact activity.

Success will be reflected in stronger campaign cohesion, improved cross-functional collaboration, reduced delivery friction, and better outcomes for both the portfolio and individual brands.

The role also supports the Director of Marketing Planning & Partnerships on strategic UKI partnerships, ensuring they are well planned, governed, activated, and measured at scale 

What you’ll do 

• Lead portfolio-level alignment across brands, setting priorities for key marketing moments, major campaigns, and shared initiatives to maximise Flutter Edge, and bringing brands together at key touchpoints to work collectively alongside Marketing Services. 

• Ensure brands have the right insights, information, and data to make effective strategic and investment decisions at both the brand and portfolio level. 

• Identify portfolio-level media opportunities aligned to brand objectives, assessing costs and benefits, and leading discussions with agencies and partners where required. 

• Lead senior cross-functional forums and stakeholder discussions, driving alignment, prioritisation, and decision-making across brands and Marketing Services. 

• Own the portfolio view, identifying opportunities, removing blockers, optimising resource allocation, and guiding investment decisions to deliver maximum impact. 

• Embed collaboration and continuous improvement across propositions, creative, media, comms, and measurement, ensuring learning and best practice are captured and shared. 

• Support strategic partnerships, deliver maximum impact and ROI through effective alignment, governance, and activation aligned to the business strategic objectives. 

What you’ll bring 

• Proven multi-discipline marketing experience across Planning, Creative, Media, Propositions, CRM, and Measurement, ideally at a portfolio or multi-brand level. 

• Experience managing strategically important marketing partnerships or sponsorships, delivering alignment, governance, and measurable impact. 

• Strong senior stakeholder management and influencing skills, able to lead discussions with directors and cross-functional teams to drive alignment and decisions across brands and Marketing Services. 

• Collaborative, proactive, and results-oriented, with the ability to embed new ways of working and raise planning standards across a portfolio of brands. 

• Skilled at integrating market, media, and consumer insights to inform strategy, optimise investments, and maximise brand and portfolio impact. 

• Strong problem-solving skills, able to anticipate risks, unblock delivery, and guide prioritisation across complex, multi-brand initiatives. 

• Comfortable operating in a fast-paced, matrixed, multi-brand environment, balancing strategic oversight with operational delivery. 

What’s in it for you: 

• Flexible ways of working – home or office, it’s your choice! 

• £1,000 learning fund 

• Twice-yearly bonus (with part of it guaranteed!) 

• Pension contribution scheme 

• Private healthcare 

• Access to thousands of Udemy courses 

• Invest via the Company Sharesave Scheme 

• 16 hours paid volunteering time per year 

• Unlimited holiday 

About Flutter 

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. 

By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.  

Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet. 

About Flutter UK & Ireland 

The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.