Head of Marketing Casino

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

Our journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 1000+ talented and exceptional people at the forefront of the vast and competitive world. Our expertise lies in marketing, customer service and technology. 

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway Africa, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Role Overview

The Head of Marketing – Jackpot City Africa will lead the marketing strategy and execution for the Jackpot City brand across key African markets.

This role is responsible for customer acquisition, brand growth, and player value optimisation within the online casino vertical. The successful candidate will combine data-driven performance marketing, brand building, and CRM strategy to drive profitable growth of the Jackpot City customer base.

The role will work closely with product, analytics, and regional leadership to ensure marketing strategies align with commercial targets and regulatory frameworks across the region.

Success in this role will be measured by:

• Growth in Jackpot City active players
• Improvement in customer acquisition cost (CAC)
• Increased player lifetime value (LTV)
• Strong brand awareness and engagement
• Marketing ROI and revenue contribution

Key Responsibilities

Marketing Strategy

• Develop and execute the marketing strategy for Jackpot City across Africa.
• Drive customer acquisition, retention, and lifetime value growth.
• Identify opportunities to expand the brand’s presence in existing and emerging markets.

Performance Marketing

• Lead digital acquisition across key channels including:
• Paid search
• Paid social
• Programmatic
• Affiliate marketing
• App install campaigns
• Optimise CAC, conversion rates, and ROI across marketing channels.

CRM & Player Lifecycle

• Develop CRM strategies to drive player engagement, retention, and reactivation.
• Optimise lifecycle marketing including:
  • onboarding
  • bonus campaigns
  • personalised promotions
  • VIP player journeys.

Brand & Campaigns

• Lead brand campaigns and creative strategy for Jackpot City.
• Ensure brand positioning resonates with local African audiences.
• Partner with creative and media agencies to deliver high-impact campaigns.

Data & Optimisation

• Use analytics and experimentation to drive marketing decisions.
• Track and optimise key KPIs including:
• Cost per acquisition
• Player value
• Conversion rates
• Marketing ROI.

Partnerships & Affiliates

• Build and manage strong relationships with affiliate partners and media networks.
• Expand affiliate programs to drive scalable customer acquisition.

Leadership

• Build and lead a high-performing marketing team across Africa.
• Work closely with commercial, product, and regulatory teams.
• Manage marketing budgets and ensure strong return on investment.

Key Requirements

Experience

• 8+ years experience in digital marketing leadership roles.
• Strong experience in online gaming, casino, sports betting, or high-scale consumer platforms.
• Proven success scaling customer acquisition through digital channels.
• Experience managing large marketing budgets and performance teams.

Skills

• Performance marketing strategy
• Affiliate marketing and partnerships
• CRM and player lifecycle management
• Data-driven marketing and experimentation
• Brand strategy and campaign development
• Budget management and ROI optimisation
• Industry Knowledge
• Online casino and gaming customer behaviour
• Regulatory environments across African markets
• Mobile-first digital marketing ecosystems

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• 100% Main Member Medical Aid Contribution
• 3% Provident Fund Contribution

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!