Head of Brand
The Rank GroupAt Grosvenor Casinos, we don’t just offer a place to work - we offer a place to belong.
For decades, Grosvenor Casinos has been the leading name in UK casinos, known for iconic venues and unrivalled experiences. Our casinos are vibrant, welcoming spaces where players come together to play with purpose, relax with friends, and enjoy brilliant food, drink, and entertainment. And above all, they come for the that exhilarating feeling where anything can happen.
Grosvenor Casinos sit at the heart of communities across the UK, and our ambition is clear - to become the UK’s most loved casinos. It’s our people who bring that ambition to life - setting the tone on the casino floor, creating energy and delivering breathtaking moments that keep guests coming back.
We’re building something special at Grosvenor Casinos. Join us and be part of it.
Lead the digital voice of a brand with millions of players, and the ambition to become the UK’s most loved casino experience. This is more than a social media role. This is the chance to shape how Grosvenor shows up online, in our Casinos, how we speak to our customers, and how we build digital communities that feel bold, modern and unmissably us.
As our Head of Social & Digital, you’ll take full ownership of Grosvenor’s digital presence; across social, web, app, content, influencers, partners and digital journeys to drive business in our Casinos. You’ll define the strategy, set the tone, elevate the execution, and lead the evolution of a brand that’s ready to break through culturally.
If you’re a digital leader who thrives on creative energy, fast thinking, cultural relevance and measurable impact, this is your stage.
Why This Role?
A channel with huge, untapped potential: Millions of customers, a powerful brand, and an industry ready for reinvention.
Freedom to set the tone: You’ll define a new social and digital identity, one that stands out in a regulated, high pace environment.
Creative scope with real influence: From campaigns to digital funnels to reactive culture moments, your ideas will land where customers live.
Impact across the whole business: You’ll collaborate with product, gaming, venues, agencies, PR and brand teams to shape the complete digital experience.
A role made for modern marketers: If you love culture, content, community and creativity, this is the perfect blend.
What You’ll Be Doing
- Setting the digital and social media strategy across all channels
- Creating channel first content that earns attention and drives engagement.
- Rebuilding and evolving our digital ecosystem for acquisition, trial and loyalty.
- Driving cultural storytelling, reactive content and brand led narrative moments.
- Partnering with the Gaming, Product, Brand and Venue Teams to connect digital with the real customer experience.
- Leading and developing two Mauritius based Content Executives.
- Analysing funnel performance and turning insight into commercial action.
- Managing agencies, influencers and partnerships to maximise reach and creativity.
What You Bring
- Strong digital or social leadership experience in fast moving B2C brands (hospitality, retail, entertainment, leisure ideal).
- A natural creative eye, you know what works and why.
- Confidence to drive strategy and roll up your sleeves when needed.
- Deep understanding of online behaviour, digital journeys and customer insight.
- Ability to influence people at all levels, especially venue teams.
- Energy, resilience, curiosity and a modern marketer’s instinct for what’s next.
Why Join Us?
As a part of The Rank Group, Grosvenor Casinos combines a vibrant, premium casino experience with outstanding benefits and exciting career progression within a leading leisure brand.
- Rewards that keep the excitement going - From team incentives and competitions to everyday perks, we make sure your effort is recognised and rewarded.
- A strong start that sets you up to win - Our induction gives you the confidence, knowledge and support you need to hit the ground running, with ongoing learning to keep building your skills.
- Work with energy and variety - No two days are the same. You’ll help to shape how we do things, and make a real impact by bringing ideas to life and playing a key role in what matters.
- High standards, achieved together - We set the bar high and support each other to reach it - but we do it as a team, not in competition. Because when one of us wins, we all do.
- Room to grow and move forward - Whether you’re starting out or ready for your next step, we’ll support your development and open up opportunities to progress within Grosvenor Casinos and The Rank Group.
We’re for Everyone
If you're looking for a role with energy and variety and want to be part of a team that values passion, performance and care - we’d love to hear from you.
At Grosvenor Casinos and The Rank Group, we celebrate individuality and welcome applications from all backgrounds. If you need adjustments at any stage of the process, just let us know.
This is a 24/7 environment, so flexibility for nights and weekends will be a part of the role. You must be 18+ and legally entitled to work in the UK.
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