Head of Brand & Content

Ready to take the next step

Ready to take the next step in your marketing leadership career? This role offers the chance to broaden your influence across brand, content and creative strategy while shaping how TAB connects with customers. You’ll work at enterprise scale, influence key decisions and help define what great brand leadership looks like across the business.

Your role, your impact

Reporting to the General Manager, Marketing, you’ll lead the brand, content and creative function while guiding a high-performing team. Your focus will be shaping a distinctive market presence, aligning commercial priorities with customer storytelling, and elevating the consistency and effectiveness of every brand interaction.

Specifically, you will;

• Define TAB’s brand strategy, positioning and creative direction
• Lead content strategy across owned, earned and paid channels
• Shape major campaigns, brand platforms and customer storytelling
• Partner across product, media and customer teams
• Guide agencies and external partners to high standards
• Build team capability, performance and creative excellence

What you'll need to succeed

You’re a strategic marketing leader who combines creativity, commercial thinking, and strong judgement. You know how to build brands that resonate with customers while navigating complexity, pace and regulatory requirements.

You'll ideally;

• Be experienced in brand, content or creative leadership
• Have proven ability to build distinctive customer-focused brands
• Strong capability influencing senior stakeholders and partners
• Ability to connect brand investment with commercial outcomes
• Experienced leading teams through growth and change
• Strong understanding of regulated customer environments would be highly advantageous

Make your move

Ready to take your next step at Tabcorp? This is your chance to grow your career, expand your impact, and shape what’s next. If you’re ready for a new challenge, we’d love to hear from you.