Head of Brand

Join Us at Grosvenor Casinos

At Grosvenor Casinos, we don’t just offer a place to work, we offer a place to belong.

Our casinos sit at the heart of communities across the UK. They’re more than venues, they’re vibrant, welcoming spaces where people come together to play with purpose, relax with friends, and enjoy brilliant food, drink, and entertainment. And right now, we’re on an exciting journey of growth to become the UK's most loved casinos. That’s where you come in.

The Opportunity

Step into a brand leadership role where your work doesn’t just get seen, it gets felt.

Grosvenor Casinos has reimagined its brand;  refreshed, modern, emotionally sharper and now we’re looking for a Head of Brand who brings it to life everywhere our customers experience us.
Across 50+ Casinos, digital touchpoints, partnerships, campaigns, content, and the everyday rhythm of our teams, your work will set the tone for what Grosvenor means in 2026 and beyond.

This is the role for a marketer who thinks in ideas, moves with pace, and knows how to turn brand theory into brand reality. A strategist. A storyteller. A creator. A collaborator.
Someone who wants their work to change how people feel, not just what they see.

And if that’s you… this is the opportunity you’ve been waiting for.

Why This Role?

A brand with momentum: We’ve built the foundations; positioning, identity, tone of voice and now we need a leader who can activate it at scale and keep the brand alive in every moment that matters.

A chance to shape the full customer experience: Digital, in venue, social, POS, partnerships, employer brand; if it touches the customer or the team, you touch it.

Influence that lands: You’ll shape decisions across Marketing, Operations, People & Culture, Digital and 50+ Venues

A visible role with creative scope: You’ll take ideas from concept to reality; campaigns, activations, content, F&B partnerships, insight led improvements.

A team to lead, inspire and elevate: Brand Manager, Head of Social & Digital, Content Execs; all looking to you for guidance, energy and vision.

What You’ll Be Doing

• Turning brand strategy into living, breathing customer experience
• Creating campaigns and assets that feel bold, sharp and unmistakably Grosvenor
• Embedding brand guidelines across 50+ venues and digital channels
• Partnering with venue teams to ensure consistency, excitement and commercial impact
• Driving brand activation, POS, F&B presentation and partnerships
• Using insights and brand trackers to refine and elevate performance
• Leading a high performing team and championing best in class work

What You Bring

• Head of Brand or Senior Brand Manager experience in a multi touchpoint environment
• A maker’s mindset: you can craft, shape and elevate creative
• Experience leading brand activation across multi site or customer facing organisations
• Strong stakeholder gravitas able to win hearts and influence at pace
• Hands on knowledge of digital, social, campaigns, creative production, partnerships and brand governance
• Curiosity, confidence and a collaborative style that brings teams with you

Location: Maidenhead (Hybrid)
Benefits: Competitive salary + car allowance + private medical + great additional benefits

Why Join Us?

Because your skill deserves the right setting.

A Salary That Reflects Your Value - We know talent when we see it, and we reward it. You’ll earn a competitive salary that recognises your contribution from day one

A Rewards Package That Goes Further - From team competitions and bonuses to staff perks, we believe in making work both fulfilling and rewarding

A Warm Welcome That Sets You Up to Win - Our induction isn’t just a process, it’s a real welcome. You’ll get the support and confidence you need to hit the ground running

Work That Means Something - You’ll have the chance to shape the way we do things, take part in exciting projects, and see your ideas make a real difference

A Culture That Puts People First - We’re proud to support and look out for each other. It’s part of who we are and why people stay

A High Standard, Shared Together - We set the bar high because we care, but we do it as a team, not in competition. When one person wins, we all do

Real Support for Your Growth - Whether you’re new to the industry or ready to take the next step, we’re here to help you develop and grow

If you’re ready to move from ‘brand maintenance’ to real brand leadership… this is your moment.

We’re for Everyone: At Grosvenor Casinos and The Rank Group, we’re committed to creating a workplace that’s welcoming and inclusive. If you need any adjustments as part of your application or interview, just let us know - we’re happy to help.

Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can #BeYourself

Wellbeing@Rank is important... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.  

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us. 

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.  

From pensions to bonus schemes, and private medical insurance to life insurance – we've got you covered. 

*Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location.    

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.