Head of AI Transformation

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

This role is part of the Entain Transformation team within the Commercial function.

In a nutshell, Transformation identifies and solves complex business problems that involve multiple stakeholders across pillars (Sports, Gaming, Compliance) and channels (Digital, Retail), and which support the execution of the UK commercial strategy. We constantly work towards ensuring our customers have best-in-class experiences whilst using Entain products. The working environment is fast-paced, and challenging - Transformation is a small team that aims to maintain an out-sized impact on the business.

Head of AI Transformation is a highly collaborative role working cross-functionally across Sports, Gaming, Marketing, Product, Technology, Trading, Customer Services, Procurement and Finance.

This role is responsible for leading and owning the AI agenda across the Commercial function. The successful candidate will identify, prioritise, and implement practical AI opportunities that deliver measurable commercial value, operational efficiency, and enhanced customer outcomes.

The role requires a combination of deep technical understanding of AI technologies and strong business leadership to translate AI capabilities into commercially viable use cases, while working with senior stakeholders across the organisation to shape strategy, define problems, drive adoption, and deliver outcomes. This is both a strategic and hands-on role, requiring the ability to move from concept through to execution and operational embedding.

Key Responsibilities:

AI Agenda:

• Own and evolve the AI agenda within the Commercial organisation, ensuring alignment with broader business strategy and priorities.
• Apply deep subject matter expertise in AI and data-driven technologies to identify high-value business opportunities.
• Partner with stakeholders across Commercial, Product, Technology and Customer functions to gather, structure, and prioritise problem statements and use cases with measurable commercial impact. Build an AI opportunity pipeline, balancing strategic transformation initiatives with quick-win operational improvements.

Implementation:

• Lead the implementation of AI initiatives from proof-of-concept through to scaled business adoption.
• Help ensure AI capabilities become embedded into business processes, decision-making, and customer experiences. This will include educating and upskilling colleagues on the application of AI tools and capabilities in both customer-facing, and day-to-day working practices.
• Work closely with technology teams to define requirements, implementation approaches, governance, and success measures.
• Monitor performance and effectiveness of AI solutions and continuously optimise where appropriate.

Stakeholder engagement:

• Act as the central point of leadership and coordination for AI-related initiatives within Commercial.
• Build relationships with senior stakeholders to align priorities, communicate progress, and influence decision-making.
• Facilitate cross-functional collaboration to ensure alignment between business needs and technology teams

• Strong understanding of AI technologies
• Experience identifying and delivering AI-driven business transformation initiatives within a complex organisation.
• Ability to bridge technical and non-technical audiences, translating business problems into practical technology solutions.
• Strong commercial acumen with the ability to assess value, prioritise opportunities, and drive measurable business outcomes.
• Experience engaging with senior executives.
• Strong analytical thinking, problem-solving, and decision-making capability.
• Experience establishing governance or frameworks for technology-enabled transformation.

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.