Growth Marketing Co-Op

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

We are seeking a Marketing Co-op to join our Paid Marketing team. This position will support our sports marketing initiatives, focusing on the planning and execution of campaigns across reach marketing channels, with a specialization in linear and digital video. The ideal candidate is self-motivated, detail-oriented, and possesses strong communication skills for collaboration with both internal teams and external partners. As a Marketing Co-op, you will play an important role in the setup, strategy, and execution of video marketing campaigns, with a primary focus on our sports products, including Fantasy and Sportsbook.

What You'll Do

• Strategic Development & Execution: Assist in the planning and execution of reach marketing campaigns, with a focus on streaming platforms (OTT and YouTube) and linear TV to achieve target KPIs.
• Data-Driven Analysis: Support in recapping campaign performance to identify key successes and areas for improvement, collaborating with marketing analytics throughout the process.
• External Partnership Management: Work closely with external media partners to ensure efficient campaign planning, execution, measurement, and optimization.
• Cross-Functional Collaboration: Partner with Creative, Analytics, and broader Marketing teams to develop cohesive and impactful campaigns, ensuring alignment across all streaming initiatives.

What You'll Bring

• Working towards a Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Minimum of 1 year of experience managing marketing campaigns preferred
• Familiarity with consumer-facing marketing channels, including TV, OTT, and YouTube
• Strong multitasking abilities and willingness to adapt to evolving priorities
• Ability to perform under pressure and deliver results in a fast-paced environment
• Team-oriented mindset with a drive to build high-quality marketing campaigns

The US base compensation range for this co-op position is $16.16 - $24.24, plus bonus, equity, and benefits as applicable. Our compensation ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire compensation for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific compensation range and how that was determined during the hiring process.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US hourly rate for this full-time position is 20.79 USD - 25.99 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.