This is a remote position.
AWISEE is looking for an experienced Google Ads - PPC Specialist to manage and optimize paid advertising campaigns in Crypto, iGaming, and SaaS industries. The ideal candidate has a deep understanding of Google Ads, keyword bidding strategies, audience targeting, and conversion tracking, ensuring high ROI and campaign scalability.
Develop, launch, and manage high-performing PPC campaigns for Crypto, iGaming, and SaaS brands.
Conduct keyword research, bid strategy optimization, and competitor analysis.
Monitor and adjust campaigns based on CPC, CTR, Quality Score, and ROAS.
Implement A/B testing on ad creatives, landing pages, and bidding strategies.
Set up and optimize Google Tag Manager, Google Analytics 4, and conversion tracking.
Manage display, search, retargeting, and performance max campaigns.
Ensure compliance with Google Ads policies for restricted industries like Crypto and iGaming.
Provide detailed performance reports with actionable insights.
Proven experience in PPC advertising for Crypto, iGaming, or SaaS.
Expertise in Google Ads (Search, Display, YouTube, Performance Max).
Strong knowledge of conversion tracking, attribution modeling, and analytics tools.
Experience handling high-budget ad accounts while maximizing ROI.
Understanding of compliance challenges in Crypto & iGaming advertising.
Data-driven approach with excellent analytical skills.