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Global Head of Content

Betway Africa Johannesburg, Gauteng, South Africa Full-time 17 hours ago

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

  • Agency Onboarding and Leadership
    • Lead onboarding of newly appointed agencies.
    • Establish agencies as high-performing delivery partners from the outset.
  • Briefing Excellence and Creative Direction
    • Own and elevate the agency briefing process across: Social Campaigns; Sponsorship activations and Always-on social content.
    • Ensure all briefs are: Clear, structured and outcome driven, aligned to brand, platform, and market context.
    • Provide decisive creative direction and feedback.
  • Content Quality and Performance Oversight
    • Set and enforce standards for high-quality, engaging content.
    • Strengthen storytelling; format selection; platform native execution and continuously review and elevate output across teams and agencies.
  • Brand and Sponsorship IP Governance
    • Act as the custodian of all brand and sponsorship IP in social content.
    • Ensure consistent, correct, and disciplined use across all markets.
    • Eliminate off-brand or non-compliant content before publication.
  • Content Production Governance
    • Validate agency outputs against agreed deliverables, act as a gate keeper for quality prior to acceptance, ensure production efficiency and accountability in output and volume.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

  • Relevant degree in Marketing, Communications, Media, or a related field
  • 8–12+ years’ experience in social media, content, or integrated marketing roles
  • Proven experience leading and managing creative or social media agencies
  • Strong track record in developing and executing high-performing digital/social content strategies
  • Hands-on experience with content production processes (deliverables, formats, platform specifications)
  • Demonstrated experience working across brand, sponsorship, and IP-driven environments
  • Experience operating across multiple markets or regions with consistent delivery standards
  • Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
  • A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
  • Strong organisational skills and the ability to manage multiple projects without dropping the ball
  • Exceptional attention to detail and a commitment to high‑quality work
  • Adaptability – you stay sharp, productive and positive in fast‑moving environments

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

  • Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
  • Experience in developing and executing customer retention strategies


*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.
 

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.


Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!

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Betway Africa

Apply now
Johannesburg, Gauteng, South Africa
Full-time
17 hours ago

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