Global Brand Activation Lead

Join Novibet as a Global Brand Activation Lead!

Are you ready to take on a key role in a dynamic, fast-growing company? If you have a passion for brand activation, and thrive in a fast-paced environment, this could be the right opportunity for you.

Who We Are

Founded in 2010, Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand), with hubs in Greece, Malta, Brazil, and Mexico and 1200+ employees across all countries of operation. We are committed to staying at the forefront of technological advancements, continually pushing boundaries and delivering seamless entertainment and online gaming experiences to our rapidly expanding customer base.

Why Novibet

At Novibet, you are empowered to excel, prioritising growth through listening and learning as part of a group of forward-thinkers and doers, continuously adapting to new challenges. We are equally committed to fostering a positive, inclusive, and supportive workplace culture that empowers every individual to thrive.

What We are looking for

As a Global Brand Activation Lead, you will be responsible for developing, managing, and executing Novibet's brand activation strategy across LATAM markets, including sponsorships, experiential marketing, and below-the-line initiatives. This role will drive brand visibility, customer acquisition, and engagement through strategic partnerships and innovative activations while ensuring maximum ROI and brand alignment.

• Lead the end-to-end planning and execution of sports Sponsorships, including branding materials, experiential events, fan zones, stadium branding and social media content
• Coordinate with creative, digital, media, and local market teams to implement integrated activation campaigns
• Act as the primary lead for agencies, sports properties, and vendors, ensuring all contractual rights and activation commitments are met
• Establish KPIs and measurement frameworks to analyze ROI, providing regular performance reports and optimization recommendations to senior leadership
• Ensure all brand initiatives adhere to local gambling advertising regulations and internal brand guidelines

What you bring

• Bachelor’s degree in Marketing, Sports Management, or a related field; A post-graduate degree is considered a plus
• 5 - 7 years in BTL activations, sponsorship, or sports marketing, ideally within regulated industries or FMCG
• Proven success in managing complex projects and multi-channel campaigns with a data-driven, results-oriented mindset
• Strong ability to collaborate and influence cross-functional teams and build trust with partners
• Data-driven, resilient mindset with a passion for creating memorable fan moments
• Ability to work effectively across time zones and cultural contexts
• Fluency in English is essential; knowledge of Portuguese or Spanish is desirable

What we offer

We truly value our people at Novibet! Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here’s how we make that happen:

• Competitive Compensation: Attractive salary and bonus scheme
• ‍⚕Health insurance:  Group health & medical insurance package
• Career Growth: Focused career development, performance management, and training opportunities
• Top-Notch Equipment: All the tools you need for your role
• Alternative Transportation: Shuttle buses & Carpooling options
• Free access to our in-house gym to keep you energized
• Inclusive Environment: A welcoming, international, and multicultural team
• Engaging Activities: Exciting events, sports, and team-building activities

At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.