Employer Brand Manager

What is the role

The Employer Brand Manager is responsible for all employer brand activity; bringing to life the Colleague Deal for all colleague and candidate audiences for Flutter Functions & UKI Region. 
 
This role holder will drive increased awareness, engagement and consideration of what it is like to work for Flutter; ensuring the business become recognised as a leading employer of choice. Ultimately, this will help build quality future-ready talent pipelines to support Flutter's business growth. 

A key member of the Employer Branding & Attraction team, their remit is inclusive of high-volume Retail & Customer Operations, Corporate Specialist roles (e.g. Commercial & Tech) and Emerging Talent across both Flutter Functions and UKI Region. 

Key Responsibilities: 

• Manage the application of the Flutter employer brand; ensuring it is used consistently and effectively both; internally across the colleague lifecycle and externally across candidate touchpoints  

• Design, develop and implement a range of employer brand campaigns (e.g. always-on, nurture, strategic hiring) with clear objectives to increase awareness and engagement of the Flutter brand.  

• In conjunction with the Employer Brand & Attraction Lead, build tailored propositions, as needed, for priority brands & functions that align to the core Colleague Deal; yet are personalised to reflect the key talent pool requirements  

• Develop a content strategy that brings the employer brand to life across various platforms and channels in collaboration with suppliers and internal functions 

• Manage the careers site platform (and other employer branding platforms); continuously evolving it to ensure an intuitive, personalised candidate experience 

• Manage all Flutter social media channels; including LinkedIn, Instagram, Facebook and YouTube. Responsible for posting, monitoring and optimising content for each platform to engage potential candidates and amplify employer brand awareness 

• In conjunction with the Employer Brand & Attraction Lead, manage the employer brand guidelines being the guardian of how Flutters employer identity is expressed and experienced consistently, across all channels and audiences 

• Manage and optimise key relationships with suppliers and in-house creative support; providing clear briefs and ensuring they can demonstrate clear value-add and service excellence 

• Regularly review all data insights across employer brand channels, content and campaign activity to monitor performance, track engagement and optimise future strategies 

• Stay up to date on market trends, competitor intelligence and 3rd party innovation in employer branding to ensure the offering is relevant, appealing and differentiated 

Experience Required:   

• Background in Employer Branding and Recruitment Marketing 

• Experience of developing and executing effective employer brand strategies and campaigns aligned with business objectives 

• Proficiency in managing digital channels, preferably employer brand channels, (e.g. careers websites and social media) and understanding of high-quality content required to amplify Employer Brand messaging 

• Proven experience of embedding employer brand throughout the colleague lifecycle; collaborating with and influencing different teams to showcase the Colleague Deal 

• Proven track-record in delivery of employer brand and attraction performance metrics 

Capabilities & Behaviours: 

• Strong organisational and project management skills, with the ability to work at speed across multiple campaigns, projects and deadlines 

• Excellent collaborator with peers, suppliers, stakeholders and wider colleague population 

• Creative skills and ability to come up with innovative ideas and strategies 

• Excellent communication and storytelling skills 
   

• Ability to analyse a range of information/data to deliver insights and build creative and business focused solutions