Director, Product Marketing

A bit about us:   

Genius Sports is at the forefront of the sports technology landscape, delivering real-time data and innovative digital solutions that connect sports, brands, and fans worldwide. From data capture to distribution, we are an integral partner to sports leagues and federations—including the NFL, English Premier League, FIBA, and NCAA—ensuring that critical data and cutting-edge products reach millions of users.   
 
If you want to be part of a passionate global team shaping the future of sports entertainment, then come and join us. We foster an environment where creativity, collaboration, and continuous learning drive innovation for our partners and end-users.    

The Role: Director, Product Marketing 

The Genius Sports Product Team is looking for a smart, talented, and experienced Director to lead our Product Marketing initiatives.   The Director of Product Marketing will manage a team of product marketers who help define the go-to-market strategy that drives product adoption and accelerates growth with Genius Sports' solutions.      

Reporting directly to the Chief Product Officer, this pivotal role will be instrumental in driving our company's growth by crafting compelling cross-product narratives, establishing the company as a thought leader in the industry, and defining and leading new category creation efforts.  This leader will be the architect of our product messaging and narrative for Genius Sports, ensuring clarity and alignment across all sales and marketing functions.    

The ideal candidate will possess deep B2B2C marketing expertise, a proven track record of building messaging and keynotes with executives, collaborating effectively with PR, AR, brand, core marketing and product management teams, and have a strong technical aptitude. They will be an expert storyteller, capable of translating complex product capabilities into clear and compelling value propositions that resonate with our target audience. 
  

Key Responsibilities:  

Thought Leadership & Narrative: 

• Working closely with PMM leadership, create the strategy for thought-provoking content, including articles, blogs, white papers, presentations, and social media engagement, to establish expertise and drive brand awareness for Genius Sports 

• Represent the company and its products at industry events, conferences, and webinars, delivering compelling presentations and engaging in meaningful discussions. 

• Collaborate with internal experts and external influencers to develop and amplify thought leadership content and messaging related to Genius Sports and the future of intelligent sports. 

• Monitor industry trends and competitor activities to identify opportunities for thought leadership initiatives and to refine the narrative for Genius Sports. 

• Work closely with market analysts/analyst relations to identify and define new market categories that align with our product offerings and strategic vision. 

Product Messaging & Storytelling: 

• Develop and articulate a cohesive Genius Sports cross-product narrative that highlights the integrated value of our solutions. 

• Craft compelling strategic storylines, including keynote narratives that resonate with key customer segments and drive market adoption. 

• Develop and execute a comprehensive content strategy that supports the cross-product narrative and thought leadership goals. 

• Oversee the creation and management of content for the company blog, ensuring regular updates and alignment with messaging priorities. 

• Drive the development and organization of a robust resource library on the web, featuring valuable content such as white papers, case studies, and product documentation. 

• Analyze content performance metrics to optimize content strategy and identify areas for improvement. 
   

​Cross-Product Marketing Strategy: 

• Lead the development and execution of cross-product marketing strategies including an annual GTM calendar. 

• Develop and implement a comprehensive content strategy that aligns with overall marketing objectives and supports the cross-product narrative. 

• Define content pillars and themes that resonate with target audiences and drive engagement. 

• Identify and leverage various content formats, including blogs, articles, videos, infographics and other trending formats.​ 

 
Strategic Leadership & Collaboration: 

• Serve as a key strategic partner to the Chief Product Officer and our Marketing leadership, contributing to overall marketing strategy, thought leadership, and planning. 

• Build and maintain strong relationships with cross-functional stakeholders, fostering a collaborative and results-oriented environment. 

• Provide mentorship and guidance to team members, fostering their professional growth and development. 

 
Technical Acumen: 

• Develop a strong understanding of our products and the underlying technology. 

• Work closely with product management to effectively translate technical features into customer-centric benefits. 

• Work closely with product management and development teams to ensure alignment on GTM timeline, product roadmap and messaging. 

Qualifications:  

• Bachelor's degree in marketing, business, or a related field (Master's degree preferred). 

• 10+ years of product marketing experience, with a strong background in messaging and GTM strategies. 

• Experience in marketing SaaS and/or B2B2C software is highly preferred.  

• Strong collaboration skills, with experience working in cross-functional teams to deliver coordinated marketing and product experiences.  

• Exceptional communication and storytelling skills, with the ability to craft compelling messaging that drives feature adoption and customer engagement. 

• Proven track record of developing and executing successful cross-product marketing initiatives. 

• Strong understanding of GTM strategies and launch methodologies. 

• Demonstrated ability to lead and influence cross-functional teams. 

• Strong analytical and problem-solving skills, with a focus on action and results. 

• Technical savvy with ability to understand and communicate complex technical concepts. 
   

What’s in it for you?

As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.    

The salary for this role is based on an annualized range of $200,000 – $250,000. This role will also be eligible to take part in Genius Sports Group's benefits plan.  

How we work:

Genius will be returning to the office 4 days a week, and this will give you the opportunity to work collaboratively face-to-face with colleagues in our Los Angeles office.

Our employees are empowered to stretch the boundaries of what’s achievable, always reaching further and pushing the edges to see what gives. We collaborate, we innovate, and we celebrate. We will continue to grow as an organization and continue to invest in our highly talented and diverse team of Geniuses.

Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation 
(and any other applicable status). Please let us know when you apply if you need any assistance during the recruiting process due to a disability.