Role: Lead go-to-market strategy and revenue growth for FanReach
Focus: Monetize premium first-party data & sports audiences via programmatic and direct deals
Experience: 5+ years in digital media sales or programmatic partnerships
Why now: You’ll shape one of Better Collective’s boldest new revenue plays from the ground up
FanReach is Better Collective’s newest commercial initiative, built to turn our 400M+ monthly visits into a powerful monetization engine for advertisers. Backed by a deep portfolio of publisher brands like Action Network, HLTV, RotoGrinders, and The Nation Network, FanReach connects high-intent sports fans with performance-focused advertisers.
We’re redefining how sports media is sold, leveraging CTV, display, native, and first-party audience data across the open web. Now, we’re hiring someone to take FanReach to market and turn potential into pipeline.
Own and drive sales + partnerships for FanReach across the U.S., from outreach to deal close
Pitch and close PMP, PG, and managed service deals with agencies, DSPs, and sports/betting brands
Package and sell first-party data segments through LiveRamp and similar platforms
Scale a repeatable revenue engine spanning direct, programmatic, and data licensing
Partner with internal teams (Audience, Product, RevOps, Campaign Management) to refine and deliver revenue-driving solutions
Act as a strategic advisor to product development, bringing real insights from the field
Lead FanReach’s market positioning across agencies, clients, and industry events
Within 30 days: You’ve mapped key contacts, set early meetings, and refined the pitch
Within 60 days: You’ve secured your first closed deals and built a working pipeline
Within 90 days: You’re on track to build a multi-channel revenue and influence product evolution
You are a commercial builder with 5+ years in digital media sales, programmatic, or audience monetization
Deeply connected in the ad ecosystem, especially across:
Agency holding companies and indie media shops
DSP and data marketplace teams
Sports and iGaming buyers
Fluent in the language of first-party data, identity resolution, and CTV/display activation
A trusted seller and storyteller who can simplify complex value props
Passionate about sports, data, and shaping the future of fan engagement
You won’t be joining something that’s already built, you’ll help create it
FanReach has the advantage of scale + speed, millions of fans, powerful data, and the freedom to move fast
You’ll work directly with decision-makers, shape strategy, and be part of Better Collective’s next big chapter
This is more than a sales job, it’s a chance to define how sports audiences are activated across the open web.