Director of Analytics - Gaming
BetMGMDiscover What’s Possible at BetMGM
Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
About the Role
The Director of Analytics – Gaming is the senior analytical leader responsible for defining and executing the analytics strategy for the Casino business. This role shapes product, promotional, and commercial decision‑making by providing deep insights into game performance, customer behavior, segmentation, bonus optimization, and long-term value.
This leader oversees a team of 5 –10 analysts and partners with Casino Product, Commercial, CRM, VIP, Marketing, and Finance to unlock profitable growth and deliver high‑impact insights across all aspects of the Casino P&L.
Casino Strategy & Business Impact
Set the strategic direction for Casino analytics, aligning priorities to product strategy, commercial goals, and market competition.
Lead performance analysis across game vendors, game types, RTP strategies, volatility tiers, and player value segments.
Influence the Casino roadmap through insights into player behavior, expected revenue impacts, and long‑term profitability.
Collaborate with operations and marketing teams to deliver data-driven recommendations that drive growth and improve player experiences.
Evaluate merchandising and content strategies within the iGaming platform, identifying ways to increase player engagement.
Advanced Modeling, Forecasting & Experimentation
Oversee models for churn prediction, bonus elasticity, segmentation, LTV forecasting, and retention uplift.
Own the Casino experimentation framework including design, measurement, and optimization of bonus campaigns, CRM journeys, and product features.
Build frameworks for measuring promotional cannibalization, incremental value, and campaign ROI.
Team Leadership & Organizational Development
Lead, mentor, and grow a 5 – 10-person analytics team.
Establish Casino KPI definitions, reporting standards, and insight pipelines used across the business.
Foster a culture of analytical rigor, strategic thinking, and commercial ownership.
Operational Excellence & Tooling
Drive automation of recurring analytics and build scalable dashboards that enable real-time decision-making.
Partner with Engineering and Data teams to improve data accessibility, quality, and modeling infrastructure.
Ensure analytical workflows and datasets support forecasting, scenario analysis, and strategic planning.
Cross-Functional Partnership & Executive Influence
Serve as the principal analytical advisor to Casino leadership, delivering insights that shape strategy and investment decisions.
Collaborate with CRM, VIP, Product, and Marketing to optimize lifecycle management, reinvestment strategy, and segmentation.
Present findings to executive stakeholders with clear narratives and actionable recommendations.
Education and Experience:
Bachelor’s or master’s degree in Analytics, Statistics, Business, or a related field.
10 + years of experience in data analytics, with at least 3 – 5 years in a leadership role.
Proven experience in the online gaming industry.
Technical Expertise:
Strong proficiency in data analytics tools (e.g., SQL, Python, R) and visualization platforms (e.g., Tableau, Power BI, Looker).
Experience with statistical modeling, A/B testing, and customer segmentation techniques.
Familiarity with online gaming platforms, trading systems, and marketing technologies.
Leadership & Soft Skills:
Strategic thinker with a proven ability to balance short-term results with long-term goals.
Exceptional communication and storytelling skills, with the ability to simplify complex data insights for senior stakeholders.
Collaborative team player who excels in cross-functional environments.
Demonstrated success in coaching and developing high-performing analytics teams.
Preferred Qualifications:
Experience in high-growth industries such as online gaming, e-commerce, or digital media.
Familiarity with advanced attribution modeling and incrementality testing.
Experience in customer experience, commercial and VIP analytics
The annual salary range for this position is $168000 to $210000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
About BetMGM
BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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