Digital Media Executive

Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As a Digital Media Executive, you will support the Digital Media Manager in delivering bet365’s Paid Media strategy across global markets.

The successful candidate will be experienced at working across large scale, multi-market campaigns across both branding and performance objectives.

Fluency in English and fluency in Spanish language skills are essential.

bet365 is looking for a Digital Media Executive to support the management of bet365’s paid social and media buying activity. The Media Executive will support in the planning and delivery of marketing campaigns in order to effectively promote the brand whilst achieving customer acquisition and retention goals. Reporting to the Digital Media Manager, you will work in a team of multilingual executives optimising campaigns across global markets.

The role will offer an opportunity to work on market leading campaigns across multiple markets and platforms, interacting internally and externally (Google/YouTube, Microsoft, Facebook, Twitter, Snap etc.) to build successful marketing campaigns.

Qualifications

• Knowledge of performance marketing video/static advertising interfaces across Google, Twitter/X, Facebook, Snapchat, and Tik Tok ads platforms.
• Understanding of Google Analytics and attribution.
• An understanding of how automation works in the paid social advertising ecosystem.
• Effective communication, collaborative working and numerical skills.
• High attention to detail and ability to multitask (working across multiple campaigns and objectives).
• Experience working autonomously within a large team setting, with strong interpersonal skills.
• Experience in a sports or gaming business is a plus.
• Advanced excel skills preferred.
• Fluent in English and Spanish language skills.

Additional Information

• Delivering best-in-class responsible advertising across multiple regulated markets, while working to ensure market specific regulation and standards are met.
• Optimising marketing investment across YouTube, Facebook, Twitter, and Snap app & web campaigns to achieve performance targets.
• Collaborating with external partners to support and execute direct media buys and sponsorships.
• Planning and implementing top of funnel social campaigns to meet branding objectives of the business.
• Supporting the Digital Media Manager across Paid Media channels (YouTube/Google Ads, Direct Buys, and Sponsorships)
• Managing Paid Social channels (Facebook Ads, Twitter Ads, and Snap Ads) across performance and branding objectives.
• Optimising and measuring marketing investment based on data and channel to improve overall performance.
• Oversee the end-to-end implementation including set-up, management, analytics, tracking and reporting of Performance Marketing accounts.
• Support the day-to-day execution and optimisation of Marketing campaigns across the bet365 business lines.
• Delivering a clear Marketing strategy, working with the relevant platforms on a test and refine approach, which delivers on the key KPIs for each market.

By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice - https://www.bet365careers.com/privacy-policy

At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.