Developer – Growth Marketing
Betway AfricaKick-start your career in the online gaming world and experience the very latest in technology and innovation.
Job title: Developer – Growth Marketing
Department: Affiliates
Reporting to: Growth Marketing Lead
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.
Our journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 300+ talented and exceptional people at the forefront of the vast and competitive world. Our expertise lies in marketing, customer service and technology.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway Africa, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
The Developer – Growth Marketing is responsible for developing and executing growth strategies for the business, particularly for the Affiliates Team in the web and SEO vertical. The ideal candidate will be goal-oriented, possess exceptional attention to detail, commercial acumen and have outstanding interpersonal skills.
What you’ll be doing
The Website Growth Marketer is responsible for developing and executing growth strategies for the business, particularly for the Affiliates Team in the web and SEO vertical. The ideal candidate will be goal-oriented, possess exceptional attention to detail, commercial acumen and have outstanding interpersonal skills.
This role requires working closely with the rest of the growth marketing, marketing team, Affiliates, and other cross-functional teams to ensure that the business goals are achieved. We are seeking a dynamic and self-starting Developer with a solid understanding of growth marketing who can seamlessly blend project management expertise with digital marketing skills. This role requires an individual who has successfully driven growth initiatives and managed medium-to-large scale websites from end to end, demonstrating both commercial
acumen and technical proficiency.
As part of your role, your key responsibilities will include:
Project Management:
Lead and manage web development projects from conception to completion, ensuring timely delivery and adherence to budget.
Coordinate with cross-functional teams, including designers, developers, and marketing professionals, to achieve project goals.
Manage our editorial strategy to maximize success across managed web assets.
Utilize project management tools such as Excel, Monday.com to track progress and manage tasks.
Ensure clear communication and documentation throughout the project lifecycle.
Web Development and Management:
Oversee the design, development, and maintenance of our project websites and website applications.
Collaborate with developers to ensure the implementation of best practices in coding and website
Provide technical guidance and support to the development team as needed.
Ensure sites are hosted, maintained and setup correctly.
Ensure SEO best practices are maintained to allow our sites to perform optimally.
Commercial Acumen:
Analyse market trends and user behaviour to optimize website performance and drive business growth.
Develop and implement digital marketing strategies, including SEO, SEM, paid and social media marketing, to enhance online presence and engagement.
Monitor and report on website analytics to inform decision-making and strategy adjustments.
This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.
Essential skills you’ll bring to the table
The necessary skills that we require for this role include:
Proven experience in managing and delivering web development projects.
Passion for SEO, proven SEO and overall internet marketing experience.
Basic knowledge of front-end technologies such as HTML, CSS, and JavaScript.
Familiarity with content management systems (CMS) like WordPress, Joomla, or Drupal.
Proficient in Google Analytics 4, Google Console, Google Looker Studio and Google Trends.
Experience working with technologies such as Screaming Frog, SEMrush, and Ahrefs.
Proven track record working cross-functionally to deliver business goals.
Strong communicator – able to present complex information clearly and influence stakeholders at all levels.
Commercially aware – balances operational efficiency with business growth opportunities.
Entrepreneurial mindset with the ability to work independently and take initiative.
Highly analytical, with the ability to interpret all key business metrics and convert insights into strategy.
Collaborative leader – builds trust and works effectively across departments. Exceptional communication and relationship management skills.
Problem solver – process-oriented, adaptable, and detail-driven, with strong problem-solving skills.
Adaptable & resilient – comfortable working in a fast-paced, ever-changing environment. Prepared to work extended hours when required.
Attention to detail – ensures accuracy and quality while managing multiple priorities.
Proactive & accountable – takes ownership, drives results, and follows through.
Cultural fit – demonstrates professionalism, integrity, and a positive, team-oriented attitude.
Experience with back-end development using languages like Python, Ruby, PHP, or Node.js.
Knowledge of database management systems such as MySQL, PostgreSQL, or MongoDB.
Understanding of UX/UI design principles and best practices.
Familiarity with graphic design tools like Adobe Creative Suite.
Be part of that Superclass feeling
At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.
Game on!
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!