Design Lead - Merch

Job title: Design Lead – Merch

Location: London, UK

Overview of the role:

The Design Lead – Merch will take ownership of our PokerStars Store design strategy, leading the creative process from concept to production. You’ll combine design expertise with commercial insight, ensuring our merch aligns with brand guidelines, resonates with our audience, and drives desire to purchase. This role requires a creative visionary who knows fashion and trends, to collaborate across functions, and deliver high-quality, commercially viable designs to service our internal stakeholders and players and fans.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

What you’ll do:

• Lead the design and creative direction for all merchandise, including apparel, accessories, and promotional items.

• Develop and maintain a cohesive design language that aligns with our brand identity and appeals to our customer base.

• Collaborate closely with Brand, Product, and Commercial teams to ensure designs meet both creative and business objectives.

• Oversee the end-to-end design process: concept development, prototyping, vendor liaison, and production oversight.

• Recommend and test new production suppliers to ensure best quality products.

• Use trend research and competitor analysis to ensure our merchandise stands out in the market.

• Maintain awareness of industry regulations and standards relevant to online gambling marketing and merchandising.

• Ensure all design deliverables meet deadlines, budgets, and quality standards.

What you’ll bring:

• Proven experience in merchandising or product design, preferably in e-commerce, gaming, or lifestyle brands.

• Strong leadership experience, with the ability to inspire and guide a design team.

• Excellent portfolio showcasing merch design, brand alignment, and creative problem-solving.

• Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and 3D/prototyping tools.

• Strong understanding of digital and physical product design, including production constraints and commercial considerations.

• Excellent communication, collaboration, and stakeholder management skills.

• Ability to thrive in a fast-paced, dynamic, and regulated industry.

• Knowledge of sustainable materials and ethical production processes.

• Understanding of customer insights and merchandising analytics to inform design decisions.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Private healthcare

• Personal life assurance and income protection

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an onsite gym.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.