CVM Manager

The CVM Manager will work closely with the Head of Performance & CVM. You will strengthen our approach to the strategic planning and operational execution of all promotional campaigns — both ATL (Above the Line) and BTL (Below the Line) — with the main objective of maximizing customer lifetime value, driving revenue growth and reinforcing our position as an industry leader in customer engagement.

You will manage a high-performing team across multiple locations, encouraging cross-functional collaboration with key stakeholders across Flutter Group to deliver best-in-class promotional initiatives.

This is a truly collaborative and all- encompassing role, with opportunity for tangible impact. It is a key role for Betfair Gaming in shaping our growth trajectory.

What you’ll be doing:

• Execute the end-to-end CVM strategy for the Betfair Gaming, with a clear focus on customer retention, cross-sell, upsell, and reactivation. Ensure alignment with broader commercial objectives and long-term business growth.

• You’ll plan and evolve the generosity we give our customers. You’ll help to craft how we reward customers in a relevant, value adding and timely way.

• Collaborate cross functionally to execute personalized and segmented lifecycle campaigns (BTL) aimed at maximizing engagement and reducing churn. Leverage behavioural data to deliver relevant, timely, and high-impact player experiences.

• You’ll plan the roadmap that clearly outlines the generosity ambitions and different workstreams across the short, medium and longer term.

• You’ll optimise and report on budgets of £25M+.

• We’re looking for innovation and fresh ways of thinking – we’ll welcome new insights about how to distribute generosity across the base.

• You’ll work together with the GLT to help define the customer life stage journeys and build critical metrics for further (new customers) & win- back (lapsed customers).

• You’ll work with the performance team to create a clear reporting framework, you’ll build measurable results which can be translated to your key partners.

What we’re looking for:

• You’ll have confirmed experience in Commercial/Growth roles.

• A level of ambition and goal -orientation are integral here. You’ll get stuck in and achieve results that impact the bottom line.

• You’ll possess an understanding of business and a naturally commercial mentality. Able to make business- focused decisions that help construct the CVM strategy that considers the wider market and trends.

• This role is all in the relationships – a natural relationship builder, who can collaborate and communicate efficiently with a diverse mix of colleagues will add loads of value.

• Clear communicator, ability to influence at all levels with clarity and conviction.

• As a manager, we’d love for you to develop the talent in your team.

About Flutter UK & Ireland

Extraordinary starts here.

Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.

With the likes of Paddy Power, Betfair, PokerStars and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.

At Flutter UK & Ireland, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.

What We’ll Offer You

• Flexible ways of working – Hybrid work arrangement that supports your wellbeing & lifestyle.

• EUR/GBP 1,000 learning fund

• Twice-yearly bonus (with part of it guaranteed!)

• Pension contribution scheme

• Private healthcare

• Competitive family policies and benefits

• Invest via the Company Sharesave Scheme

• Unlimited holiday

• 16 hours paid volunteering time per year

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.